Nissan India expands its road safety program

To raise road safety awareness, the Nissan Safe Driving Forum (NSDF) is expanding to more cities across India.NSDF is part of Nissan's "Blue Citizens" global social responsibility platform, which addresses a variety of issues affecting road users, including road fatalities.While over 70,000 people have joined the initiative in its first two phases, in its third phase the company aims to reach 1,00,000 road users.During the phase, the NSDF will visit eight cities in seven states, including Chandigarh, Jalandhar, Jaipur, Vadodara, Nagpur, Vizag, Mangalore, Kochi.

Speaking about the initiative, Mr. Guillaume Sicard, Vice Chairman, Nissan India, said, "The Nissan Safe Driving Forum helps drivers as well as passengers to reflect on their perceptions of safety while driving. We at Nissan follow our global vision to not only develop exciting and Innovative products, but also enriching people's lives through sustainable social development, of which NSDF is a shining example."

During the initiative, the company will educate the importance of safety features such as safety features through specially designed simulators and panel displays.In conjunction with Bosch, a rollover simulator, including an actual Nissan MICRA, recreates a safe rollover situation to demonstrate the importance of wearing seat belts in a car.A separate airbag simulator, including the driver's seat-steering wheel setup, shows the inflation of the airbag as it is positively impacted by simulating crash conditions.In addition, the company will teach onboard safety techniques including Anti-Lock Braking System (ABS), Electronic Brake Distribution (EBD) and Brake Assist (BA).

“Our purpose and belief is to educate people on road safety through tangible methods like simulators, not just in theory. In this phase, we have increased the number of cities covered. To date, we have invested in India $1.3 million in NSDF," Sicard added.