On the "online Valentine's Day" on May 20 this year, tank 300 personally came off the stage to live for everyone, and launched a ghost animal video. The strange painting style and funny elements suddenly hit the small heart of young people's favorite, and had a lot of fun with everyone with the creative brain close to the user.
This is not the first time that the tank brand has been out of the circle. As a trend item created by the tank for users, since its birth, the tank 300 has always stood on the user's point of view, naturally integrated into the user's life with the content close to the user and the measures related to its lifestyle, and created, played and grew together with the user.
Tank brand creates trend IP and emotional value empowers users
At present, the younger generation of consumers are more rational. While pursuing product quality, they also pursue self-expression and self pleasing spirit. For them, a car represents a way of life and attitude towards life.
Unlike traditional luxury brands, which stick to the old rules and stand high above others, the tank brand always adheres to the concept of user first. Through the dimension of car life closer to users, it continues to bring more personalized, fun and intimate tank ecological experience, endow users with a strong sense of participation, identity and belonging, and provide users with emotional value.
Adhering to the concept of "more than cross-country and more than car", tank 300 not only brings excellent product experience, but also breaks the boundary of connecting with users, so that users can communicate with people of different brands, products and circles, and help them continuously explore the boundary. It is also the dual empowerment of product value and emotional value that tank 300 attracts a large number of young groups. Their choice of tank 300 is not only the recognition of products, but also the demonstration of their own trend attitude.
It can be played and dazzled, and the tank 300 can broaden the user's lifestyle
If creating a new category, going deep into the trend and life circle, and creating a new automobile trend IP are the details of the popularity of tank brands, empowering users with emotional value is the deep reason why tank products are deeply recognized by customers. By integrating the brand concept, allowing users to deeply participate, and helping users break through the life boundary and live their own life, tank 300 has established a deep emotional bond with users.
After the listing of tank 300, owner clubs such as "tank regiment", "her club" and "tank planet" have been established one after another. While giving back the support and recognition of car owners, by creating a happy, free and open platform, every user can get closer, closer and more intimate with the tank, directly participate in the co creation of the brand and grow together with the tank.
While building the user circle position, the tank 300 did not forget the breakthrough of the automobile culture ecosystem. Tank 300 joins hands with domestic refitting factories and auto culture IP "play · car country" to create five personalized trendy play tanks with refitting experts and user fans. In addition, the urban version of tank 300 also solicits the naming of body colors from users, and creates them through new colors, so that users can give full play to their creativity and personality.
Of course, with such a dazzling and playable tank 300, it becomes an easy trip to go further with like-minded friends. Tank 300 joined hands with many car owners and camping experts to unlock the "new weekend doctrine" with a series of exquisite camping and lying down, and use the weekend time to discover the different lives far away from the city, so that each car owner can harvest full energy in nature and unlock a new life circle for them.
The tank brand has not only created a new category of hardline off-road, but also linked resources at all levels, covered the whole life cycle and dimensions of users' vehicles, and provided a personalized, fun and intimate new tank ecology. Tank 300 not only brings excellent product experience, but also forms great attraction and user stickiness to users through the empowerment of emotional value. I believe that the tank brand will continue to break through innovation, create more emotional links with users, and bring more surprises to users!
