Affected by the epidemic and chip shortage, the automotive industry is currently facing the dual pressure of supply and demand. Recently, the China Automobile Association released the automobile production and sales data in April. The production and sales volume in that month was about 1.2 million, the lowest monthly level in the same period in recent ten years. It is commendable that in the cold winter of the market, the performance of Lingke 09, the luxury intelligent flagship SUV of Lingke automobile, is still outstanding, ranking among the top 10 in the sales list of medium and large SUVs for three consecutive months.
According to the latest vehicle terminal insurance data released by China automobile center, in April 2022, the number of insurance on Lingke 09 in a single month was 1514, ranking seventh in the list of medium and large SUVs in that month, and entering the top three in the sales list of chedi segment market. Moreover, from January to April 2022, the market share of Lingke 09 in medium and large SUVs also increased steadily from 4.38% to 8.89%, maintaining an upward posture in the case of the overall downturn of the industry.
The double row rank ranks among the top three in the retail volume list, and the product strength is recognized by users
In April 2022, the retail volume of Lingke 09 (including mhev and PHEV) was 1648, surpassing the old joint venture models such as Lanjing and Anke banner, accounting for the top three in the retail list of 300000 medium and large SUVs. Among them, the retail volume of Lingke 09 PHEV in April was 1090, ranking third in the retail list of medium and large SUVs of new energy. The top two are the ideal one and Weilai es8, which have been on the market for a long time and have already established a firm foothold in the market segment. Lingke 09 has just been listed as a "latecomer" for half a year and has achieved such excellent results, which proves that its luxury product strength has been recognized by the market and users.
Unlike traditional medium and large SUVs, Lingke 09, as the flagship of Lingke brand's continuous upward breakthrough, has opened up a new track and brought driving enjoyment comparable to 600000 luxury SUVs at 300000 product prices. Inheriting the excellent gene of spa architecture, Lingke 09 not only has the quality of medium and large SUVs comparable to the first-line luxury brands, but also leads the competitive products at the same level in driving control strength.
In terms of handling, Lingke 09 is equipped with front double wishbone independent suspension and rear integrated multi link independent suspension as standard. In terms of hardware, it even surpasses the products of the same level in the traditional luxury camp. Compared with the front McPherson and rear multi link suspension structures commonly used in the products of the same level in the joint venture brand, it brings more excellent handling performance. In terms of materials, Lingke 09 chassis has solid materials, with aluminum parts accounting for 48%, which can significantly reduce the unsprung quality, facilitate operation and greatly improve the safety when driving at high speed. In addition, in terms of luxury, Lingke 09 pays more attention to the creation of luxury atmosphere in the cabin, and the luxury configuration exceeds that of the same level. The whole series is equipped with nappa leather seats, etched real aluminum trim panels, double-layer sound insulation glass and inductive electric tailgate as standard. A series of visible high-end configurations enable users to truly experience the luxury car enjoyment of entry.
A large number of orders have not been released, and Lingke 09 sales can be expected in the future
Since the first quarter of this year, restricted by factors such as higher upstream raw material prices, lack of core and less power, multiple risk factors such as multiple outbreaks of the epidemic and tight supply chain, the automotive industry has faced severe challenges. According to the plan, Lingke 09 originally planned to complete the delivery of 2000 seven seat vehicles in April, and only more than 100 vehicles were delivered in the end. According to this calculation, if the delivery plan is smoothly promoted, the full version delivery of Lingke 09 in April should reach 3500 units.
In addition, many users have selected the air suspension configuration according to their needs. Affected by foreign suppliers and logistics transportation, the air suspension model in April was not delivered. With the effective control of the epidemic, Lingke 09 will gradually restore production capacity and quickly release accumulated orders. It is expected that the sales volume of Lingke 09 will continue to increase and double, and the sales ranking is expected to make a greater breakthrough.
The value preservation rate of Lingke brand is nearly 70%, and consumer confidence has been greatly improved
The value preservation rate can not only reflect the quality, scale and user reputation of the car, but also measure the strength of the car brand in the post market such as maintenance cost and second-hand car price information, and can provide users with a certain objective reference value for car purchase. In order to strengthen the user's second-hand car preservation rate, Lingke has built a reliable platform for users - the official second-hand car business. It is the first to promote the online special area of Lingke app, including: [one click valuation], [I want to sell a car], [I want to buy a car] services. Lingke also provides life-long free traffic and life-long road rescue services for second-hand car users to create a full life-cycle car experience for users. As of April 2022, the value preservation rate of Lingke brand has reached 69.6%, becoming the most protected Chinese high-end automobile brand at present. This data truly reflects the recognition of Lingke brand by the market and users.
While enhancing the hedging rate, the overall sales volume of Lingke automobile also ushered in a peak breakthrough. As of April 2022, Lingke has sold more than 700000 vehicles in total. With high-quality products and services, it has firmly stood in the core area of China's mainstream market and continued to consolidate the leading position of Chinese automobile brands. The high hedging rate and high sales volume of Lingke brand will further enhance consumers' confidence in purchasing Lingke 09.
As a domestic brand medium and large SUV, and just six months after its listing, Lingke 09 has a strong position in the segment market of 300000 medium and large SUV. I believe that with the advance of time, Lingke 09 will bring more surprises. Let's wait and see.
