Titled Luo Dayou's online concert, Extreme Fox's cross-border marketing is out of the circle again

On May 27, 2022, on the evening of midsummer, a singing singer who "has not only the soul of a poet, but also the spirit of a thinker", who is nearly seventy years old, reappeared in the public eye through live video.Following the video concert titled Cui Jian's "Continue to Sprinkle Wild", Jihu and Luo Dayou brought another audio-visual feast and nostalgic experience.

Continue to break the boundaries and create your own era

From cooperating with Lao Cui of rock, to working with Luo Dayou again."Take emotion as a link, and use memories to evoke feelings", just like Jihu's products, using cross-border as a medium, let more users appreciate the unique charm of Jihu's brand and products.

At a time when the level of technology in the automotive industry is getting higher and higher, many people are not unfamiliar with intelligent driving. The new HI version of the Jihu Alpha S jointly created by Jihu and Huawei is the world's first equipped with HI Huawei's full-stack smart car solution. The mass-produced car, the world's first mass-produced car that supports high-level intelligent driving on urban roads, and the world's first high-end pure electric car equipped with Huawei's smart cockpit-Hongmeng car OS, set a benchmark for smart cars once it came out. A model of industry cooperation, just like Yu Chengdong, Executive Director of Huawei Technologies Co., Ltd., CEO of Terminal BG, and CEO of Smart Car Solutions BU, said: "The new HI version of the Extreme Fox Alpha S is the first mass-produced car in the Huawei Inside mode, and it will definitely be launched. The intelligent age of electric vehicles.”

Empowering technology products with "humanity"

With the great success of holding hands with top Chinese musicians, Jihu will also cooperate with more new-generation musicians, fashion, environmental protection and other fields and circles, breaking the inherent circles such as inherent regions and ages, and interacting with users. More resonance, just like cars, has long since bid farewell to a single vehicle attribute and has become a "third space" that can provide users with emotional comfort.

Through a series of cross-border marketing actions with distinctive features, cultural heritage and immersive experience, Jihu Auto not only achieves brand breakthroughs, but also further conveys and sharpens the sense of quality and product image. Luo Dayou, they all have a kind of craftsmanship, caring, fraternity and persevering personality that are scarce in this era, just like the brand value of pursuit of perfection, perfect quality, boundless aesthetics and human-oriented technology that Jihu has always advocated.