Also titled the Godfather of the Music World, the forerunner Extreme Fox Motors is more than excellent

Following Cui Jian,Luo Dayou, another all-powerful singer named exclusively by BAICNew EnergyJihu, came to his first online concert "Childhood" with avideo number.A friend and businessman joked: The concert of the godfather singer of the music world on the video account was almost wrapped up by Jihu Automobile.

Cross-border marketing creates a "phenomenal" traffic frenzy

On April 15th, Cui Jian opened the first online concert of the video account. As the exclusive title brand of the concert, the image of BAIC's brand Jihu Automobile was exposed throughout the whole process, and it became famous for a while: the WeChat index reached the highest in history, The peak value has increased by 54 times; on Weibo, the number of related topics has reached 123 million+, creating a "phenomenal" traffic frenzy.

In fact, it can be said that the cross-border cooperation between car brands and musicians has a long history, but it is the first time to dare to innovate in marketing methods, and it is the first time that the live broadcast of the exclusive title video account is live.And this "first" record was broken again by Jihu himself on May 27.According to statistics, the online concert of Luo Dayou held on the same day has not yet officially started. In the half-hour warm-up video, the number of viewers soared to more than 6 million.Until the end of the concert, the total number of viewers in the live broadcast room exceeded 40 million, and the number of likes exceeded 100 million, reproducing the grand occasion of Cui Jian's concert.

In the event of the titled video concert, Jihu is not only the first person to eat crabs, but also a pioneer in the industry."What's wrong with being born out of bounds?" Jihu dares to try new things, dare to be a "early bird", and has brought value remodeling to the entire automobile marketing industry.Xiao Mingchao, a well-known trend marketing expert and founder and CEO of Zhimeng Consulting Agency, believes that through Luo Dayou and Cui Jian, Jihu combines the spirit of making cars with the spirit of making music. This may be the connection point that Jihu brand has found. Professional, classic, and heritage.

From the online concert titled by Cui Jian of Jihu to the online concert titled Luo Dayou, it is not difficult to see that Jihu, who does not play cards in advance and does not play cards according to the routine, has mastered the traffic password that is different from the past, and began to explore the real fit. Cross-border marketing of brand soul.In the past year, Jihu has vividly displayed its identity as a pioneer through innovative cross-border marketing.On the one hand, it invests heavily in brands, sponsorsevents, launches an immersive in-depth test drive of the "Fox Action", and starts brand cooperation with Beijing Guoan; Street parties and many other well-known IPs in the industry have made Extreme Fox the focus of attention from the outside world.

More than innovation, the new HI version makes the opportunity a reality

The frequent innovations and breakthroughs in marketing have allowed Jihu to further realize the multiple leaps in the circle, and strengthened the deep penetration of the brand in users' emotions.However, the pioneers have the courage to try new things, not just marketing. In the era of "product is king", Jihu also dares to bring the most cutting-edge products to customers, and through bold attempts to create the world's first high-end intelligent driving production car Jihu Alpha S brand new HI version.

The new HI version of Jihu Alpha S is a product jointly created by Jihu and Huawei. It has an extremely powerful comprehensive product force, which has brought a lot of shock to the entire smart car field.

As a smart car, the new HI version of Jihu Alpha S has a subversive breakthrough in intelligence. It is a benchmarking product that represents the highest level of the current smart car industry and is considered to be the "first car for smart driving." ".It can be seen from the following "firsts": the world's first mass-produced car equipped with HI Huawei's full-stack smart car solution, the world's first mass-produced car that supports high-end intelligent driving on urban roads, the world's first mass-produced car equipped with Huawei smart car solutions Cockpit - a high-end pure electric sedan with Hongmeng OS...

In addition, the new HI version of Jihu Alpha S has also achieved technological firsts in many aspects such as the layout of mass-produced lidars, the reliability of mass-produced lidars in installation and use, the application of dual redundant systems, the integration of 5G antennas, and the optimization of the front windshield. And leading, has accumulated a new positive R & D experience for the industry, and become a benchmark in the industry.

The existence of a benchmark is often a demonstration of strength.Taking the intelligent cruise function as an example, the new HI version of Extreme Fox Alpha S can not only control urban roads, night scenes and high-speed, urban expressway scenes, but also realize high-level intelligent driving on urban roads in the true sense, marking the official electric vehicle industry. Entering the first year of advanced intelligent driving.Of course, as an electric car, the new HI version of the Extreme Fox Alpha S also has top performance in terms of battery life and charging.Relying on the first 800V high-voltage mass-produced vehicle platform in China, the new HI version of the Extreme Fox Alpha S can achieve 2.2C ultra-fast charging with the highest power of 187KW, and can add nearly 200 kilometers of cruising range in 10 minutes.In addition, as a crossovermodel, the new HI version of the Extreme Fox Alpha S gathers the advantages of world-class excellent partners such as BAIC, Huawei, Magna, and Baidu. On par with the world-class level.

A product allows the outside world to see the strength of Jihu Pioneer, and a concert will let people see the power of Jihu Pioneer.As explained in the theme of the launch conference of the new HI version of Jihu Alpha S "Let the pioneers go first", Jihu explained that the pioneers are serious adventurers, those who are willing to explore new things among consumers. People who explore the unknown world, embrace new things, and are keen on leading technologies provide opportunities for early adopters of technology to unlock new experiences.In a sense, the appearance of the new HI version of the Extreme Fox Alpha S has made this opportunity a reality.

At present, the sales of new energy vehicles in May are about to be released, and whether the new HI version of the Extreme Fox Alpha S can hand over a satisfactory transcript has attracted much attention.However, in the eyes of the outside world, the new HI version of Jihu Alpha S, which combines intelligence and quality, is not only a symbol of BAIC New Energy's high-end intelligent transformation, but also an important support for its entry into the stage of stock competition. For sales, BAIC New Energy Energy is naturally full of confidence.