Seris is accelerating its transformation to the market, and the popularity of the M5 in the world is not luck

"This car is good, as long as you step on the accelerator, you can feel it."

A new M5 car owner, who was in the car owner group not long ago, described how he felt when he drove the car for the first time: "The harder you pedal, the faster you can accelerate. When you tap lightly, increase the speed slightly, and swipe the floor oil. ' you can immediately feel the push back... In short, this 'silky' dynamic response is really enjoyable!"

The exceptionally precise and quick power response made the owner, who has extensive experience in driving pure electric vehicles, immediately found a very similar but different experience.As a result, he also really liked this new car, and became the "tap water" of this model and even the Seris car.

The domestic market of new energySUVs ofmore than 200,000 yuan has basically been fixed in recent years.However, starting from March this year, the M5 launched by Celis is like a wild horse that suddenly rose, stirring up the original rigid pattern.

After its delivery in March, it entered thetop ten in the sales list of high-end new energySUVs of more than 200,000 yuan, ranking fifth.Entering April, although all OEMs encountered problems due to the new round of domestic epidemic, the sales of Wenjie M5 still increased, and finally 3,245 units were sold, ranking in the sales list of high-end new energy SUVs above 200,000 Rush to third place.

Undoubtedly, the question of why also comes along with it--Sales Automobile, which belongs to the Chongqing Xiaokang Group and focuses on the field ofnew energy vehicles, relies on what power to make this new vehicle such as Wenjie M5. score?

And ask the world M5 and even the car itself, what step can it achieve in the future?

Breakthrough pure electric drive range extension platform (DE-i)

A car with good market feedback and excellent user reputation is usually based on a chassis with excellent performance.Starting from the chassis, building its own advanced platform has become a common path for domestic and foreign new energy vehicle brands.

Pure electric vehicles mostly highlight the superiority of their three-electric systems; while oil-electric vehicles, according to the different technical paths mastered by each OEM, either use the clutch to adjust the power source, or use the hybrid transmission mode.In contrast, Celis chose a relatively rare but very distinctive route - electric drive to extend the range.And the "silky" power that makes the car owner hooked is exactly the pure electric drive extended-range platform (DE-i) independently developed by Celis.

The DE-i platform consists of multiple subsystems.The main body includes three main parts: the 1.5T high-performance engine used as a range extender, the golden power combination (including the HUAWEI DriveONE three-in-one electric drive system and the SEP motor of the Celis car), and a large-capacity battery pack.Its electronic control system includes vehicle controller (VCU), motor controller (MCU), generator controller (GCU), battery management system (BMS) and other units.

It is particularly worth mentioning that the above 1.5T engine, which is specially prefixed with "high performance", can be regarded as a concentrated expression of the technical strength of Celis Automotive.

Deep Miller cycle, ultra-high compression ratio of up to 15:1, making its thermal efficiency an astonishing 41%.In addition, the low-friction design of low-friction cylinder wall coating process, low-tension piston rings, and low-friction piston skirts further reduces the friction coefficient during the engine stroke process, and relies onlightweightcast pistons and crankshafts to reduce engine working conditions. The inertia of the motion is lower, and the energy output with lower energy consumption and high efficiency is realized.

Finally, with the industry-leading exhaust gas recirculation system, the efficiency of the engine is further improved, and the nitrogen and even carbon emissions of the entire vehicle can be reduced.

The use of advanced range extenders enables the DE-i platform to have industry-leading performance in terms of cruising range and fuel consumption.The matching KHG75 generator further magnifies this advantage.

Of course, in addition to the industry-leading power characteristics and energy efficiency advantages, another major advantage of the DE-i platform is the intelligent range-extending control system.

As we all know, the amount of energy consumed in the driving of a vehicle is often derived from the matching and adaptation of the power system to the driving environment.The intelligent range extension control system of the DE-i platform has the ability to recognize multiple scenes and adapt to all regions and seasons.

Based on the identification of different driving environments, the system can define the control strategy of the pure electric drive range-extended platform through sceneization.After fully considering factors such as road conditions, altitude, temperature, load, and vehicle conditions, the vehicle system will cooperate with the range extender, drive system, battery pack, etc. to best match the current environment.

At present, the in-vehicle system can identify up to 864 scenarios and give corresponding driving strategies.And the benefits it brings are also obvious – in a variety of known common driving environments, it can achieve a driving experience with strong power, low energy consumption and low noise in the whole area.The system can also continue to be upgraded over the air and continue to expand the scene. In the future, it can further adapt to more driving environments, and even assist driving through the on-board control system to improve the performance of the vehicle.

Entering the era of Industry 4.0, Celis

The premise of being able to come up with first-class products is to have strong technical strength and perfect manufacturing capabilities.Seris Motors, no doubt, has both.

However, unlike many new power companies whose products have not yet been born, the publicity has been overwhelming. Although Celis is the first company in China to independently master the core three-electric technology and obtain dual qualifications for production and sales, it is even more hands-on. More than a thousand patents related to new energy technology, but it has always been very low-key before coming up with excellent products.

But being low-key does not mean obscurity, nor does it mean that companies and brands will take a conservative attitude when they impact various latest technologies and face various high-efficiency new models.In fact, in recent years, in the "equipment competition" that various OEMs are facing towards the smart factory and Industry 4.0 model, Seris is actually leading.

As early as 2019, the Liangjiang Smart Factory under Celis Motors has already started production.The production base is built according to Industry 4.0 standards, driven by digitalization and intelligence.Its content covers the whole process from the body-in-white plate cutting, stamping, welding and painting, to the subsequent battery pack production and vehicle assembly.Several workshops have been completely unmanned.Almost all key processes are fully automated.

The huge investment in production bases and production lines, and the continuous pursuit of craftsmanship have also brought many official honors to Seris Motors.For example, last year, Liangjiang Smart Factory won the honorary title of "Lighthouse Factory" issued by the local government of Chongqing.

And all of these efforts will eventually be reflected in the product delivered to the user.For car owners, the smart factory and advanced technology also mean an overall improvement in the craftsmanship quality of the Wenjie M5.

So far, all those who have closely observed the M5 at close range are impressed by its exquisite craftsmanship.

Exquisite, not only reflected in the tight fit of all parts of the car body, but also in the fact that no flashes and burrs can be found from the covering parts, but also in the maximum elimination of the noise inside the car, especially the abnormal noise of the car body.

In fact, it is not only the abnormal noise problem that plagues almost all cars, Celis has invested in the NVH (Noise, Vibration, Harshness, noise, vibration and harshness) of the M5 model since the design stage. considerable energy.

In order to maximize the quietness in the car, the front and rear rows of Wenjie M5 use double-layer laminated sound insulation glass to prevent external noise from entering the car.Under the guidance of the most powerful NVH experts in the industry, the wind noise of the body, tire noise, and even the suspension have been fully optimized.

The improvement brought by this optimization is all-round.Let’s talk about the data: through the actual measurement, when the Wenjie M5 is idling, the measured noise in the car is less than 40 decibels, and even when the speed reaches 80km, the noise in the car can still be controlled below 57 decibels, truly realizing the so-called “” "Library-level quiet experience" SUV.

The above measures, combined with the industry-leading exquisite assembly process, the end result is that almost everyone who rides the M5 will feel a kind of comfort and ease that is difficult to experience in other cars.

Ask the "first driving force" of the M5

The general trend of the world is mighty and mighty; if you follow it, you will prosper; if you go against it, you will perish.

For the automobile industry, the so-called major events in the world and the so-called reversal of prosperity are nothing more than a moment of great change that has not been seen in a century. Based on new energy and integrating the characteristics of intelligence and networking, the automobile is a human industry. The symbol of , is reappearing on the stage of the world industry with an unprecedented appearance.

From the traditional chemical energy machinery-based automobile to the new energy "computer with wheels" based on the electronic and electrical architecture, this is an irreversible trend in the current development of automobiles.It is only a matter of time before the "new car" replaces the "old car".

So, the key to everything is, when will the tipping point of this reversal come?

In fact, the moment has come.

In the past 2021, new energy vehicles have shown unprecedented strength.In the domestic market alone, the annual sales volume exceeded 3.5 million units, and the market penetration rate rose to 13.4%.With the decline of the subsidy policy, the new energy vehicle market has not weakened due to the decrease in the driving force of the policy.Instead, it naturally turned to market pull.

At this moment, countless industry observers and science fiction works have made predictions and performed previews.But the alternation of the old and new eras is actually imminent.Behind all this is undoubtedly a signal for the upgrading of the entire new energy vehicle industry, and it is also a clarion call for the replacement of old and new.

But what we also need to see is that although countless industry observers and media regard pure TV as the ultimate direction of the future of automobiles, the road to this future is not smooth.Compared with the evolution of the car itself, whether it is the final evolution of the battery module, or from the perspective of the national basic system, looking at the construction of the energy supplement system, the future of new energy vehicles is still chaotic.

We can know the results in the next 30 years, but it is difficult to determine the development process in the next three years.This also means that the queuing and charging problem of pure electric vehicles like the May 1st and 11th last year will continue to exist for a long time in the future.

It is precisely because of this reality that after a brief frenzy, rational consumers have begun to turn more attention to the direction of hybrid-mode new energy vehicles such as hybrid and extended-range vehicles.Because of the construction of infrastructure, the unit is ten years.And the car, as a great tool for letting you enjoy the "just go" feeling, shouldn't betied down by a smallcharging pile .

It is neither energy consumption nor craftsmanship, but the "sense of freedom" unique to automobiles that prompts consumers to choose the M5.

As a new energy vehicle, the Wenjie M5 has the huge advantages of energy saving and low cost of use, but it does not have the mileage anxiety problem of pure electric vehicles.The perfect in-vehicle network connection function and intelligent potential, exquisite craftsmanship, and good quietness make it stand out from many competing products in the market.

Of course, the era of the so-called "Peach and plum do not speak, and the footpath is formed" has long since ended.An excellent product, it also has the problem of the fragrance of wine and the fear of deep alleys.Especially for the more special mass consumer goods such as automobiles.

Therefore, for Celis, how to establish a strong sales channel is the key to promoting the M5 and even its follow-up products to continue to reach the top.

At present, under the empowerment of Huawei, Celis Auto has completed the laying of more than 500 experience centers and about 180 user centers in major cities across the country, providing an embracing service network for the majority of Celis car owners.In the rest of 2022, it will also continue to promote the construction of new experience centers and user centers, in order to achieve the goal of building about 1,500 experience centers and about 300 user centers annually.

For the M5, there was a controversy.

In its early publicity and promotion stage, Celis claimed that after the 56L fuel tank is full and the 40kWh battery is full, the maximum driving distance of the car under WLTC conditions can exceed 1100km.

Even after the actual measurement of the China Automobile Research Institute confirmed the accuracy of the above data, such doubts still exist.

Because this data is too perfect.Compared with similar products currently on the market, the driving mileage under the same operating conditions is only less than 60%.

However, with the continuous delivery of the M5 in the world, the doubts that were once aroused suddenly disappeared and are no longer brought up.The reason is very simple, just as a car owner commented on a famous car owner forum in China one month after purchasing a car——

Before buying the car, I thought that the 1100km WLTC battery life was habitually exaggerated by OEMs. It was not until I actually drove the M5 for a month that I found out that this car not only has low fuel consumption, but also lower power consumption.The claimed battery life data is completely achievable.

The so-called practice brings true knowledge, nothing more than this.

Of course, although the M5 started to be top-notch, Seris Motors did not take it as a phased goal.Just at the beginning of this month, the product map of Wenjie M7 appeared on the Internet.

This is a medium-to-large SUV with a length of more than 5 meters. It is also based on the pure electric range extender platform (DE-i), and the same 1.5T range extender is installed.It has a strong and sharp waistline and slightly exaggerated 20-inch wheels.The appearance of this new car indicates that the long-rumored industry's grand plan, starting from the M5, is not groundless.

As early as 2016, Seris Motors has begun to invest in the research and development of high-end new energy vehicles. It has set up collaborative research and development centers at home and abroad, with more than 2,000 professional and technical research and development personnel. Over the past six years, it has invested nearly 10 billion yuan in new products, New technology research and development work.

Celis Auto is a new energy vehicle company that focuses on technology, respects technology, and strives to innovate and keep making progress.With the success of Wenjie M5, the road ahead may not be clear for Celis, but it is destined to be full of light.