China initiates new round of NEV Going to Countryside campaign

Beijing (Gasgoo)-On May 31st, a document facilitating a new round of “new energy cars going to the countryside” promotion is released by China’s Ministry of Industry and Information Technology, Ministry of Agriculture and Rural Affairs, Ministry of Commerce, and the National Energy Administration.

In an effort to stimulate new energy vehicle consumption, encourage green mobility, hearten the development of rural areas, and achieve the goal of carbon emission peak and carbon neutrality, the theme of the new promotion is “green, low carbon, intelligent, and safe”.

Wuling MINIEV; photo credit: Wuling

Starting May to December 2022, multiple promotions will be held in third and fourth-tier cities and counties in various provinces, including Shanxi, Jilin, Jiangsu, Zhejiang, Henan, Shandong, Hubei, Hunan, Hainan, Sichuan, and Gansu. The promotion activities can be a special performance, itinerant exhibition, or company-hosted activities.

Enterprises within the new energy vehicle industry are encouraged to participate in online shopping sprees and other online promotions, including live streaming shopping.

Local authorities are welcome to formulate more policies to carry out the “new energy cars going to the countryside” project, including but not limited to perfecting the environment for new energy vehicle use, such as building charging infrastructures in rural areas.

Companies participating in the project are encouraged to develop more quality and practical products, boost incentives, and reinforce aftermarket service assurance.