Changan Ford Vice President of Marketing, Sales and Service and President of National Sales and Service Organization Lu Yi will resign at the end of June

On June 1, it was reported that Lu Yi, the current vice president of Changan Ford’s marketing, sales and service and president of the national sales and service organization, will resign from the company due to personal reasons, but will continue to support the handover until the end of June 2022.

Caijing.com contacted the relevant person in charge of Changan Ford for this, and the other party affirmed it.

Lu Yi is one of the first batch of senior professional managers in China's auto industry.In 2004, he joined BMW China and served as vice president of BMW China Sales.

In 2013, he joined Jaguar Land Rover China and served as the head of the "Joint Marketing and Service Organization" (IMSS) jointly established by Chery Jaguar Land Rover and Jaguar Land Rover China.

In 2016, he served as the general manager of Dongfeng Infiniti and the general manager of Infiniti China. With his rich experience in the field ofluxury cars, Infiniti's "small but beautiful" brand image has recovered.

In January 2019, he became the executive vice president of Audi China, responsible for coordinating the marketing and sales of Audi brand in China.

Lu Yi has a good understanding of China's auto market, and can accurately grasp consumer needs and carry out targeted product planning and launch. On the other hand, he has experience in sales rhythm control, and pays more attention to the improvement of dealer profitability and system competitiveness.

On May 6, 2021, Ford China officially announced that Lu Yi joined Ford China as the president of the national sales and service organization and a member of the Changan Ford Executive Management Committee.Lu Yi will be responsible for the operation and management of the market, sales and service business together with the team, comprehensively improve the execution of new products, strengthen the brand image, deepen the service concept of "customer-centric" and "hospitable to customers" to improve service quality, Establish a full-time and all-round customer relationship, create a customer experience with Ford brand characteristics, and further improve dealer profitability.

With the rapid launch of a series of new models, the product structure of the Ford brand has been further optimized. Among them, high-end models represented by SUVs and medium and large sedans have become the main sales force, and SUVs represented by the new domestically produced Ford Explorer and the all-new Ford Edge And medium and large sedans represented by Taurus and Mondeo accounted for 63% of NDSD sales.