Buick released a new brand identity, two strategic new cars officially unveiled

On June 1, the Buick brand held the 2022 "Buick Brand Day" event online.At the event, SAIC-GM Buick and North America simultaneously released a new brand identity and debuted two new strategic vehicles: the new flagship model of the MPV family, the GL8 Century CENTURY, and the pure electric concept SUV Electra based on the Ultium electric vehicle platform. -X.

Both new cars adopt a new brand identity and a new design concept. Among them, the GL8 Century CENTURY has opened up a new segment of higher-end and more luxurious MPVs on top of Buick's existing MPV layout. The new car will be launched within this year.The Electra-X concept car is a preview of the future Buick pure electric vehicle model of the Autoneng electric vehicle platform, and "Electra" will also be named as a family and used in the Buick mass-produced model series of the Autoneng electric vehicle platform.

GL8 Century CENTURY

As the new flagship model of the Buick MPV family, the GL8 Century CENTURY is a flagship private MPV built for industry leaders, cultural celebrities and high-net-worth families in the new era.The car adopts the new pure design concept of PURE Design, has a body size of 5230 × 1980 × 1867mm, and a two-color body.

Entering the car, the luxury smart curtain wall system that can be lifted and lowered with one button supports multi-mode smart screen projection, creating a luxurious and quiet "private space" for the second-row passengers.The second-row luxury seats are wider and more comfortable. For the first time, the seat headrests have built-in BOSE ultra-near-field speakers, and the starry sky roof creates a bright and realistic starry sky effect.

After the launch of the new car, the Buick GL8 family will form three major product matrices: GL8 Century CENTURY, GL8 Land Zun ES and GL8 Land Business Class, further consolidating Buick's leading edge and leadership in the MPV market.

Electra-X Concept SUV

Electra-X is a concept SUV developed based on the Ultium electric vehicle platform. It adopts a refreshing shape and design, integrating a sense of technology, future and sports. It is the pure design concept of the new PURE Design in the new generation of Buick electric vehicles. Lively rendition of the car.

The car also introduced a number of new technologies from General Motors, such as a new generation of VCS intelligent cockpit system, equipped with Qualcomm Snapdragon 8155 flagship chip, equipped with EYEMAX 30-inch integrated curved 6K screen, supporting 5G connection, providing intelligent, efficient, A seamless multi-dimensional driving experience.

In addition, the new generation of Super Cruise super assisted driving system has two core technologies: the original driver's attention retention system and the centimeter-level high-precision map data system, and integrates cutting-edge intelligent systems such as high-precision GPS positioning to support OTA upgrades.