A variety of MPVs are "influxing" and "oil-electric melee" is about to start

Benefiting from policy dividends and driven by economic and social development, the MPV market seems to be ushering in a new "spring", which continues to attract major car companies to compete for layout.In the second half of last year, GAC Toyota launched the domestic version of the Senna, and then Kia Jiahua, Hyundai Kustu and many other models entered the game one after another.It is worth noting that with the deepening of electrification transformation, the MPV market is accelerating "electric shock".In this May, a variety of MPV models "influxed" into the market, and a "fuel-electric melee" was about to break out.

Among them, Lantu Motor's second mass-produced car, the Dreamer, was officially launched, opening a new track fornew energyMPVs; Roewe iMAX8 EV expanded the family's pure electric matrix and shouldered the heavy responsibility of impacting the mid-to-high-end market; Denza ushered in a new look, the first The MPV D9 pushes the brand into a new stage; FAW Toyota launches the high-end MPV Grevia, intending to usher in a new era of “combining family and business” in the MPV market.

Positioning the electric luxury flagship MPV Lantu Dreamer opens the new energy track

On May 7, the Lantu Dreamer was officially launched, with the seven-seat version ranging from RMB 369,900 to RMB 439,900, and the private customized version starting from RMB 639,900.

Lantu dreamer data map

In terms of appearance, the Dreamer continues the family design, and the body design is presented in a full surface form, and at the same time, it continues the Lantu family-type facial features, showing a luxurious attitude; entering the car, the most eye-catching is the front row intelligent triple screen, These three screens inherited from the FREE gene of Lantu can not only be integrated as a whole, but also perform their own duties, and the functions are reasonable; Lantu Dreamer is derived from ESSA's native intelligent electric architecture, and is currently the only dual-power layout in the industry. electric MPV.Among them, the Lantu Dreamer pure electric version is equipped with front and rear dual motors with a maximum power of 160 kW/160 kW. The standard endurance version of the CLTC has a cruising range of 475 kilometers, and the long-endurance version of the CLTC has a cruising range of 605 kilometers.

The Dreamer is positioned as an "electric luxury flagship MPV" and is the second mass-produced vehicle under Lantu Motors. The new car is expected to be delivered in the third quarter of this year.Some industry insiders pointed out that with the improvement of the quality of family life, consumers' demand for high-end MPVs continues to expand, and this also gives dreamers the soil to "grow".At the same time, the self-owned high-end brand identity of the new car may help it delineate a group of audiences.

Expanding the family matrix Roewe iMAX8 EV hits the mid-to-high-end market

A few days ago, Roewe New Energy iMAX8 EV officially opened for pre-sale. The new car has three configurations of luxury version, aviation version and intelligent driving version. The pre-sale price range is 279,800-329,800 yuan, and the CLTC cruising range is 550-570 kilometers.

Screenshot of Roewe New Energy iMAX8 EV SAIC Roewe official website

Appearance, the new car adopts the shape of dragon scale black diamond front face, which is avant-garde and fashionable. The exquisite details such as interstellar crossing headlights and breathing charging indicator are very recognizable; the new car is equipped with 12.3-inch full LCD virtual instrument and 12.3-inch full IPS high-definition suspension. The touch screen is full of technology; the Roewe iMAX8 EV is equipped with a 90 kWh battery pack with an energy density of 195 Wh/kg; in terms of safety, high-tech high-temperature ceramic flame retardant materials, automatic pressure relief explosion-proof valves and other stable array designs , to ensure that after the thermal runaway of a single cell, it will not spread to the surrounding area.

SAIC Roewe is an early car company that entered the field of new energy. Its products cover mini cars, compact cars, SUVs, etc. With the arrival of the iMAX8 EV, SAIC Roewe's new energy family matrix has been expanded.It is worth mentioning that my country's MPV market has always been in a "polarized" situation, and in the mid-to-high-end segment, joint venture brands "play the leading role".In this context, whether Roewe New Energy iMAX8 EV can lead the brand upward and "launch an impact" on the joint venture brand is very exciting.

Brand Renewal Enters a New Stage, Denza's First MPV D9 Opens Pre-sale

On May 16, Denza D9, the first model under Denza's brand new strategy, officially opened for pre-sale, bringing a total of 6 configuration versions of DM-i super hybrid and pure electric. The pre-sale price range is 335,000 -460,000 yuan; in addition, a founding model was also launched, with a pre-sale price of 660,000 yuan and a limited edition of 99 units.

Photo courtesy of Denza D9 Enterprise

In appearance, DENZA D9 adopts DENZA's new design language π-Motion - π is aesthetic rational thinking, Motion is a new luxury potential energy feeling; DENZA D9's DM-i super hybrid version has a comprehensive battery life of 1040 kilometers and a pure electric battery life. The maximum range is 190 kilometers, and the EV power system is built on the e-platform 3.0, and the CLTC can last up to 600+ kilometers. In addition, DENZA has created a DENZA Link super-intelligent interactive cockpit that can realize 5G speed connection. It has a seven-screen interconnection design. With black gold, flat UI design and full-scene intelligent voice system, it supports continuous dialogue in four-tone zones.At the same time, the D9 is equipped with the new Denza Pilot advanced intelligent driving assistance system, supports L2+ intelligent driving assistance functions, and has an all-round perception system with 24 sensors.

As the first car company in China founded by BYD and Mercedes-Benz to focus only onnew energy vehicles, Denza is born with forward-looking new energy technologies and profound luxury heritage.Wang Chuanfu, Chairman and President of BYD Co., Ltd., said at the press conference: "We believe that Dengshi, which has entered a new stage of development, will create new remarkable achievements with the joint support of BYD and Mercedes-Benz, and stand firmly in the world of new energy vehicles. market."

FAW Toyota's high-end MPV Grevia unveiled

On May 25, FAW Toyota TNGA's new high-end flagship MPV model - GRANVIA debuted for the first time, and officially released the Chinese name "Gravia".

Photo courtesy of FAW Toyota Grevia

The Grevia has a dynamic and dynamic appearance, combining avant-garde design with a comfortable look and feel. The very sporty honeycomb-style front grille makes the front face more fashionable; II hybrid system; in terms of safety, all Grevia models are equipped with Toyota Safety Sense as standard, which is passively safe and powerful. At the same time, Grevia will also launch an exclusive welfare version model. Toyota's humanized care and the brand's original intention of "mass production happiness".

Gravia is FAW Toyota's third MPV product after Previa and Wilfa.Zhao Dong, director of the planning department of FAW Toyota Motor Sales Co., Ltd., said: "FAW Toyota Grevia will break the current situation dominated by commercial MPVs, bring users an unprecedented flagship experience, and create a new model of 'both family and business' in the MPV market. era."