Denza D9 has received 20,000 orders, 75% of the DM-i version has become a "BBA" redemption

Recently, Denza Motors, a high-end brand of BYD, revealed more information about the new MPV model, Denza D9, including the current number of orders and chip applications.

First of all, regarding the market positioning of Denza D9, the official said that the new car will be aimed at both the B-end business market and the C-end home market.However, since new cars are still ordered through small programs, there will be relatively more orders for family cars.

In addition, for a more specific consumer positioning, Denza believes that the D9 is suitable for middle-income families between the ages of 25 and 45, and the family needs to purchase MPV models that can meet the travel needs of second, third or third-generation people.

In terms of price positioning, Denza stated that the price of the D9 was set between 335,000 and 460,000 yuan for two reasons. One was that in the overall passenger car market, the price ranged from 300,000 to 600,000 The segment of the market is growing rapidly, and in thenew energymarket at this price, 90% of the share is SUV models, 9% are sedans, and MPVs have the smallest share, but they also have the most potential.

In terms of orders, according to Denza, Denza D9 has received 20,000 orders as of May 31 since the official pre-sale on May 17.Among them, the DM-i version accounts for 75% of the overall orders, while the EV version accounts for 25%.

In addition, 20-30% of the current orders are from SUVs to MPVs, 30% of the orders are from BYD's old users, and 30% are from the "BBA" brand for Denza D9 of.

Denza'sforecastfor the D9 car is that by the end of this year, the monthly delivery of Denza D9 will reach the level of 10,000+, and the cumulative delivery volume will reach 40,000.In addition, they judged that the domestic MPV market will reach about 1 million in 2024, and 1.5 million in 2025, while Denza will achieve a market share of 40% and reach a sales level of 600,000.

For the B-end business market, Denza stated that it will gradually open up more diversified ordering methods in the future, and that there will be more and more purchase orders from enterprises.In addition, Denza is currently mainly promoting the DM-i version, which will be delivered in August, and the delivery of the EV version is expected to start in November, so the orders for the EV version will also grow rapidly.

In terms of configuration, Denza said that the reason why they installed the Qualcomm 7325 chip instead of the 8155 chip on the D9 model is because they need to make the multi-screen flow of the seven screens in the car and the smart car applications run smoothly. Taking into account the chip supply and cost issues, the 7325 chip is the best choice.At the same time, in order to drive the rear screen equipped with high-end models, Denza D9 also added two chips.

In terms ofproduction capacity, it is reported that the production line of Denza D9 falls in BYD's Changsha No. 2 factory, and is currently an "exclusive" production capacity. New Denza models will be put into production here in the future. Mercedes-Benz's requirements for manufacturing technology and quality.

In addition to this D9, Denza said that it will also launch a large 5-seat pure electric model, focusing on sports and intelligence; a 6-seat medium and large SUV equipped with DM-i power, which will be equipped with lidar and higher-end models. The driver assistance function is aimed at the luxury brand SUV market dominated by BBA.