5 Highlights Interpret Geely's May Sales: New Energy Plays the Main Theme

At present , thenew energymarket has indeed become an important carriage in China's auto market. Whether it is a flash point in momentum or a boost in sales, it is an important task for every auto company to seize the opportunity of new energy.

As an independent leading car company, Geely's layout and achievements in the field of new energy have gradually been reflected, and it has shown a momentum of multi-point flowering and rapid development.On June 7, Geely released the sales data for May. Against the background of the epidemic, the sales volume for the month was 89,070 units, a month-on-month increase of 23.5%, but the highlight lies in the sales and penetration of new energy. The rate reached a new high.

Data show that Geely’s new energy sales reached 19,619 units in May, a year-on-year increase of 304%, and new energy sales accounted for 22% of total sales.Among them, 15,716 pure electric models were sold, a year-on-year increase of 424%; 3,903 plug-in hybrid models were sold, a year-on-year increase of 111%.

Especially under the influence of the epidemic and the tight supply chain from April to May, it is indeed rare to achieve double growth. At the same time, it also shows that with the growth of brands such as Geely, Geometry, Ruilan, Lynk & Co, and Krypton , Geely has gradually ushered in a more glorious moment in the field of new energy.

The first is the Geely brand. As Geely's largest sales camp, it is the core position and foundation for the development of Geely's auto brand. The adherence to this part of the market is very important for Geely's development in the new energy market.In May, the sales volume of the Geely brand reached 60,404 units, of which 14,157 units were sold in the China Star high-end series, accounting for more than 20% of the Geely brand share.

The three core families of Emgrand, Shuangbo and Shuangbin contributed 15,060, 11,401 and 14,618 vehicles respectively, which is an important support for the brand's volume.In terms of new products, the Binrui COOL equipped with a new generation of Geely's 1.5TD high-efficiency power system has been launched, which will bring more sales assistance to Geely's younger product camp.

Followed by the new energy brand geometry, the sales volume in May reached 8,967 vehicles, a year-on-year increase of 199%, which is very impressive. Including the cumulative sales of 42,000 vehicles from January to May this year, the growth rate reached 349%, and the momentum is good.As the core volume brand of Geely Automobile's new energy position, the geometric market performance determines Geely's new energy development level.

Fortunately, Geometry recently pre-sold a brand-new youth boutique pure electric SUV Geometry E, with a pre-sale price of 87,800-104,800 yuan, covering the entry-level new energy market, and in this price range, the boutique new energy model competitors Not much, and it is expected to achieve good sales growth in the second half of this year, which will help the Geometry brand to maintain an average monthly sales volume of more than 10,000 vehicles.

The third is the new generation of battery-swapped travel new potential energy Ruilan car, which sold 4,030 vehicles in May, a month-on-month increase of 34%, achieving a strong month-on-month increase for three consecutive months.As of May this year, Ruilan has sold 12,356 vehicles in total, redefining the freedom of new energy supplementation.

As an explorer of the power exchange part of Geely's new energy system, the layout of the power exchange market is of great significance to promoting the diversification of new energy choices. The good market performance of Ruilan Auto will continue to promote Geely's new energy strategy and will also bring to a more positive role and influence.

Another bright spot is Lynk & Co. In May, Lynk & Co brand sales reached 11,339 units, a 10% recovery from the previous month.The most worth mentioning is that since Lynk & Co started delivery in October last year, the cumulative delivery volume has officially exceeded 10,000 units. As a Lynk & Co 09 with an average price of over 300,000 yuan, the breakthrough in delivery of 10,000 units is a further demonstration of Lynk & Co. The strength of car manufacturing and the ability of high brand value promote the creation of new high-end brand by Lynk & Co.

Of course, the high-end of Lynk & Co does not stop there. On June 6, Lynk & Co officially launched Lynk & Co's smart electric hybrid Lynk E-Motive technology at the spring and summer conference, which means that Lynk & Co will fully develop new energy and speed up theelectrificationprocess. , to further upgrade the brand value and penetrate into the core market segments of Volkswagen and Toyota.The debut of the new energy concept car The Next Day is not only an important carrier of Lynk & Co’s smart electric hybrid technology, but also a new interpretation of Lynk & Co’s urban opposing aesthetic design language, giving “hybrid” a more individual expression.

According to the plan, Lynk & Co's smart electric hybrid model will be the first to adopt a 2.0TD engine + multi-motor drive combination. Smarter and more personalized diversified products are deployed in the high-end hybrid market.In addition, this year Lynk & Co will launch 4 products equipped with Lynk E-Motive technology, and will launch 3 more products in the next two years; Product electrification.

Once again, it is Jikr. In May, 4,330 units of Jikr 001 were delivered, a month-on-month increase of 102.6%, setting a new high for monthly deliveries.As of May, the cumulative delivery volume of Jikr is 20,715 units, and it took only 217 days to break through 20,000 units. The overall delivery speed has accelerated and the trend of continuous improvement is obvious.In May, Jikr added 19 stores, 45 self-built charging stations, and more than 5,000 third-party charging terminals.On May 28, the 100th store of JKR opened in Chengdu.

The rapid construction and implementation of delivery and various services reflects the smooth and stable operation of various systems such as production and manufacturing, delivery services, and user ecology. With the gradual expansion of the user group, the product strength and Word of mouth has gradually spread, and a steady stream of orders and users are gathering, making the Jikr brand stronger and more stable.

Finally, the continuous expansion of overseas export markets.The latest data from Just-Auto shows that the cumulative number of exported cars in 2021 exceeded 2 million for the first time, and China has become the world's third largest car exporter, after Japan with 3.82 million and Germany with 2.3 million.Some experts believe that if the previous good momentum can be maintained after the epidemic, China's vehicle exports may surpass Germany's this year.

Feedback At the level of Geely Auto, the export of automobiles is also in a situation of continuous improvement.In May, Geely sold 15,755 vehicles in overseas markets, a year-on-year increase of 52%.In the first five months of this year, Geely's overseas export sales reached 64,776 units, a year-on-year increase of 40%.As of the end of May, Geely Auto's business footprint covered 35 countries, with 283 overseas sales and after-sales outlets.

Tugella (Xingyue S), Geometry C (Geometry C), Coolray (Binyue) and other products have become popular overseas products.Among them, the Xingyue S won the first place in the market segment of this model in Saudi Arabia, and the Geometry C ranked first in the pure electric market segment in Israel, and achieved a market share of 22% from January to May to achieve the model and brand in the pure electric segment. Double material first in the market.

New products continue to be launched overseas, with Okavango in Costa Rica, Emgrand (fourth-generation Emgrand) in Saudi Arabia, and Coolray in Panama and Bahrain. The overseas market continues to expand.On May 15, 3,253 new vehicles were chartered to the Middle East market, setting a record for Geely's largest single shipment in the past ten years.Among them, Monjaro (Xingyue L) was exported overseas for the first time, and Emgrand (the fourth generation Emgrand) was exported to the Middle East for the first time.

From the sales data over the past months, it can be found that with the continuous increase in the sales of models in the new energy field and the implementation of the "Smart Geely 2025" strategy, Geely's overall new energy and intelligent transformation has entered a new stage of development. On the high-quality development track, we will continue to create new value.