Sales of 68,000 vehicles in China in May have passed Nissan's dark hour

The impact of the outbreak continues.

According to the latest data released by Nissan China's official website, in May, which was devastated by the epidemic, Nissan sold 68,844 new vehicles in China, a year-on-year decrease of 38%.Among them, the passenger car segment (including Nissan, Venucia and Infiniti brands) sold 55,924 units, and the light commercial vehicle segment (including Dongfeng Motor Co., Ltd. and Zhengzhou Nissan) sold 12,920 units.In the first five months of this year, Nissan's cumulative sales in China were 436,969 units, down 26.2 percent year-on-year.

"Continued shortages of chips and parts, supply chain blockages, and key regional and city controls due to the intensification of the new crown epidemic have had a continuous impact on Nissan's product production and sales in May." Nissan Motor Company Senior Vice President, Chairman of Nissan China Management Committee and President of Dongfeng Motor Co., Ltd. Yamazaki Shoping said so.

Compared with the light commercial vehicle market, the impact of the epidemic on passenger vehicles is more obvious.In May, the sales volume of Nissan brand models was 49,875 units; the sales volume of Venucia brand models was 5,609 units; from January to May, the cumulative sales volume of Nissan brand models was 318,854 units; the cumulative sales volume of Venucia brand models was 34,639 units, a year-on-year increase of 22.7%.

From the perspective of specific models, Sylphy, Teana, Venucia V, etc. still play an absolute supporting role. The data shows that in May, the sales of Teana were 9,042 units. In the first five months of this year, the cumulative sales of Teana were 59,450 units. A year-on-year increase of 3.1%, which is quite outstanding under the influence of the epidemic.

Similar to the stable performance of Teana, Sylphy still plays the role of ballast stone. The data shows that the overall sales volume of Sylphy series in May was 26,592 units, an increase of 1.8% month-on-month. From January to May, the cumulative sales volume of Sylphy series was 161,455 units. The background color of "King Jiajiao" is still clearly visible.

In the SUV market, Dongfeng Nissan (including Nissan, Venucia and Infiniti brands) received approval from 15,733 consumers in May. Among them, the Qashqai sold 8,915 units in May, a month-on-month increase of 3.0%; the sales volume of the Venucia V was 2,573 vehicles.In the first five months, the cumulative sales volume of Qashqai was 59,244 units, and the monthly average market performance of over 10,000 units showed the world that Qashqai is still the leader in the SUV market.

Affected by the epidemic in Shanghai, Nissan's parts system has been greatly affected. In addition, the logistics system across the country is under pressure, and the entire automobile market has shown a poor performance. According to preliminary statistics from the Passenger Federation In May, the retail sales of the national passenger car market was 1.354 million, a year-on-year decrease of 17%. Although this performance was better than that in April, it still did not return to the normal level.

With the passage of time, such dark moments will change. On the one hand, the epidemic situation in Shanghai has been well controlled, and the battle for resumption of work and production is in full swing. A series of subsidy policies have been issued. Among them, fuel vehicles with a displacement of less than 300,000 and below 2.0L can enjoy a policy of halving the purchase tax, which will greatly mobilize consumers' enthusiasm for car purchases and contribute to the overall auto market. development support.

On the basis of state subsidies, Dongfeng Nissan has also launched a promotion policy of "full tax and insurance exemption". On the basis of the manufacturer's supplement of the other half of the purchase tax, it also subsidizes insurance costs for some models. Such a huge preferential policy will make the Contribute to the sales of Dongfeng Nissan.

The darkest moment has passed. With the blessing of a series of preferential policies, Dongfeng Nissan will also achieve rapid development, and Nissan's sales performance in China will also rebound rapidly.Yamazaki Shohei said: "We hope that with the improvement of epidemic prevention and control, the introduction of preferential policies, and the gradual recovery of the supply chain, it will complement the company's efforts and promote production, sales and consumers' daily life to return to normal as soon as possible."

In addition to the gradual recovery of the passenger car business, Nissan's light commercial vehicle business in China will also be transformed.

On May 30, Dongfeng Motor Group Co., Ltd. (000489.HK, hereinafter referred to as "Dongfeng Group") and Dongfeng Motor Co., Ltd. (hereinafter referred to as "Dongfeng Co., Ltd.") signed the "Share Transfer Agreement", stipulating that Dongfeng Co., Ltd. will transfer its shares to Dongfeng Group. Dongfeng Motor Co., Ltd. (600006.SH, hereinafter referred to as "Dongfeng Motor") holds 598,000,000 shares (accounting for 29.90% of the total issued shares of Dongfeng Motor), and it is agreed that after the completion of this share transfer agreement, Dongfeng Group will A partial tender offer was issued to all shareholders of Dongfeng Motor except the Company, and the number of shares to be tendered was 502,000,000 shares (accounting for 25.10% of the total issued shares of Dongfeng Motor) to obtain control over Dongfeng Motor.It is expected that after the completion of the transaction, Dongfeng Motor will become a holding subsidiary of Dongfeng Group.

After this equity adjustment, Dongfeng Motor will change from a fourth-tier subsidiary of Dongfeng Company to a third-tier subsidiary, forming a pattern that keeps pace with major business sectors such as Dongfeng Co., Ltd. and Dongfeng Commercial Vehicles.Not only that, Dongfeng Group's "tender offer" to shareholders will also increase Dongfeng Motor's financial capacity, which is also of positive significance for Dongfeng Motor to strengthen R&D and enhance its competitiveness in the field of light commercial vehicles.

On the one hand, it is the improvement of the "joint venture level", and on the other hand, it is the upgrade of the capital capacity. These two measures will enhance the competitiveness of Dongfeng Motor in the field of light commercial vehicles, and inject more and stronger into the development of this market. energy of.The benefits of passenger cars and the integration of light commercial vehicles will boost Nissan's further development in China and quickly return to the normal development track.