Amazon Cloud and BlackBerry QNX join forces to accelerate automotive innovation with BlackBerry IVY, a new platform for intelligent vehicle data

Not long ago, Amazon Cloud Technology and BlackBerry QNX, the world leader in intelligent security software and services, reached a multi-year global agreement to jointly develop a smart vehicle data platform called BlackBerry IVY.A cloud-connected, scalable software platform, BlackBerry IVY enables automakers to read vehicle sensor data in a consistent and secure manner, normalize it, and use that data to generate actionable analytics in the vehicle and in the cloud.Automakers can use this information to create responsive in-vehicle services that enhance the driver and passenger experience and provide manufacturers with valuable product insights.

BlackBerry IVY is designed to help automakers and automotive suppliers create a personalized driver and passenger experience and improve the operation of cloud-connected vehicles.The BlackBerry IVY will enable faster development of new customer experiences and unlock new revenue streams and business models.Not only that, but while achieving the above goals, costs are also reduced by offloading processing to the edge and reducing the amount of raw data transferred.And, overall operations are improved through enhanced visibility and access to data.

BlackBerry IVY addresses key data access, collection and management issues for the automotive industry.Modern cars and trucks are made up of thousands of components from multiple suppliers, each with a unique set of dedicated software and hardware components.These components include an increasing number of vehicle sensors and continuously generate data in unique and specialized formats.The high level of expertise required to interact with this data, and the challenges of accessing this data from within closed vehicle subsystems, prevents developers from rapidly innovating and bringing new solutions to market.

With the BlackBerry IVY, developers outside the automotive industry will have the opportunity to build new in-vehicle features and services.Developers don't need specialized automotive skills to use the BlackBerry IVY to create machine learning-powered features and in-vehicle context-aware experiences.No need to worry about special automotive programming languages, hardware changes, or proprietary sensor data formats.Developers can leverage in-vehicle data and machine learning to develop applications and scale by deploying them across multiple vehicle makes, makes and models.

Automakers will be able to remotely deploy and update in-car machine learning models and configure local data access for software and applications from Amazon Cloud's management console, protecting customer privacy and security.Because the BlackBerry IVY runs within the vehicle's embedded system and is managed and configured in the cloud, automakers are able to deliver new features, functionality and experiences to customers throughout the vehicle's lifecycle.

For example, the BlackBerry IVY can use vehicle data to identify driver behavior and hazardous conditions such as road icing and traffic congestion, and then advise the driver to turn on relevant vehicle safety features, such as traction control, lane-keep assist, or adaptive cruise control.IVY can then feed back information on how and when these safety features are being used to automakers, allowing them to make targeted investments to improve vehicle performance.In addition,electric vehicledrivers can choose to share vehicle battery information with third-party charging networks, so as to proactively reserve charging ports and adjust charging time based on the driver's current location and travel plans.The BlackBerry IVY can also provide relevant information to parents of teen drivers, for example, when the number of passengers in the vehicle changes, when the driver texts, gets distracted, doesn't obey speed limits, or when the number of vehicle occupants exceeds the number of parents Parents of teen drivers can choose to receive customized notifications based on information from vehicle sensors when safety thresholds are expected.Likewise, parents of infants and toddlers can be alerted to activate the child safety locks when the vehicle detects a child in the back seat.

strategic cooperation

John Chen, executive chairman and chief executive officer of BlackBerry, said: "Data and connectivity are forging new avenues for innovation in the automotive industry, and BlackBerry and Amazon Cloud share a shared vision to provide automakers and developers with better Insights to help them bring new services to consumers. This software platform promises to bring a new era of invention to the in-vehicle experience, helping to build new applications, services and opportunities without compromising safety, protection or customer privacy. We are excited Broaden our relationship with Amazon Cloud Technologies to realize this vision and launch the BlackBerry IVY."

Andy Jassy, ​​CEO of Amazon Cloud Technology, said: "Amazon Cloud Technology and BlackBerry allow all automakers to continue to reinvent the customer experience and transform vehicles from a technology that is a fixed part to a system that can grow and adapt to user needs and preferences. Working together with BlackBerry, we will provide automakers with the insight, capability, agility and speed they need to thrive in an increasingly connected world. As automakers race to lead the way in digital transformation, BlackBerry IVY It will help them build their brand and set the standard for connected car service across the automotive industry."

If you are interested in the topic of software-defined vehicles, or want to know more about the products and industry practices of software-defined vehicles, Amazon Cloud Technology has specially invited analysts from iResearch to bring you the latest development trends of the automotive industry in 2022, the industry chain The whole ecological analysis of the upstream, middle and downstream, as well as the high-level executives from Harman and BlackBerry, and experts from the Amazon cloud technology automotive industry, brought a panorama of application technology and practice.Click thelink, you can watch the video at any time, and you can also download the full set of courseware!