The price of direct channel sales is unified. Can the LYRIQ Rui Ge, which is set up, kill the Quartet?

On June 6, SAIC-GM Cadillac's first pure electric SUV, the LYRIQ Ruige, officially announced the price, and started the final sale at the same time.The new car launched a total of 3 configuration models, the price range is 439,700-479,700 yuan.Two of the rear-wheel-drive models are expected to be delivered from late September to early October, and the four-wheel-drive models will be delivered from late December to January next year.

Source: Official

As a car model that has attracted much attention since its debut at the Shanghai Auto Show last year, although there is no specific order data yet after the opening of this appointment, Pan Mengmeng, director of SAIC-GM'sNew EnergyStrategy Department, revealed that from the current real appointment According to user feedback, a considerable proportion of users choose the four-wheel drive version.

In terms of appearance, Ruige has retained the design of the concept car to a large extent. In terms of luxury performance, in addition to the advanced Nappa perforated leather seats, Ruige's black crystal radiant grille also incorporates a luminous Cadillac LOGO. As well as 58 light strips, the headlights use the first 15mm ultra-slim vertical LED headlights on the market, and the number of external LED light groups for the top model is as high as 736.

Pan Mengmeng said that because the light-emitting grille has a large light-emitting area, and the particle size and width of the LED headlights are the narrowest in the industry, "this means that only one supplier in the world can provide such a technology, which greatly increases the cost. , but we still adopted this design for the overall effect, including the 33-inch 9K large screen.”

It is worth mentioning that the Ruge rear-drive long-range premium version has a maximum power of 255kW and a peak torque of 440Nm. Thanks to the BEV HEAT thermal management system of the GM Ultium pure electric platform, after debugging, it can accelerate from 100 kilometers to 100 kilometers. The time has been optimized from the previous 6.9 seconds to 6.35 seconds.In addition, the battery life under CLTC conditions has also been optimized to 653km.The four-wheel drive high-performance premium version has a maximum power of 375kW, a maximum torque of 710Nm, and an acceleration time of 4.9 seconds from 100 km/h.

From the perspective of various performances, Cadillac is full of sincerity for the pioneering work of electrification transformation.In addition to being in the trend of rising prices of new energy vehicles, the price is still consistent with the pre-sale price. The entire series also uses the flagship 8155 chip in the car, and comes standard with high-end configurations such as the Super Cruise super assisted driving system and AKG audio. , In addition to the difference in the motor, the different versions do not have any castration in function.

Pan Mengmeng, director of SAIC-GM's new energy strategy department, revealed that when communicating with many small-order car owners, everyone was worried that the price of raw materials would rise and the final price would be higher than the pre-sale price. Still keep the price at the pre-sale price.

In addition, due to the impact of the Shanghai epidemic, many local development work could not be completed as scheduled, resulting in the delayed delivery of the vehicle's assisted driving and panoramic image functions until the end of this year. Based on this situation, Cadillac will provide compensation for 5 years of free maintenance.

In fact, at a time when the supply chain of the automotive industry is extremely tight, in order to ensure normal production, many car companies have reduced the delivery of in-vehicle configurations.In Pan Mengmeng's view, failure to fulfill previous commitments due to some force majeure, but not giving consumers corresponding active compensation, is one of the reasons why many consumers are dissatisfied with car companies.

"In response to such a situation, due to the impact of the Shanghai epidemic, our delivery time was later than expected, and some software functions were not fully prepared, and a certain verification time was required. It was also because Cadillac wanted to give consumers mature products. Therefore, we took the initiative to introduce some compensation rights, which seem to be relatively safe at present, and there may be new problems in the future, but the concept of walking with consumers will not change."

At the same time, Pan Mengmeng told Future Auto Daily that since October last year, a large number of orders have been accumulated. Considering the production plan and the number of orders, this year'sproduction capacityand supply chain are still under considerable pressure, and the overall may still be in the A state of short supply.

It said that the overall production batches and production scheduling are in accordance with the order of the order. In order to give back to the small order customers who have waited for a long time in the early stage, Cadillac has also set up a 2-week protection period. Dading, his production order and delivery order will be ranked before the users who directly place Dading, in this state, users who are interested in Ruige are advised to place orders early."

On the whole, it is not difficult to see Cadillac's expectations for electrification transformation in terms of design, configuration, size, or a new pure electric platform.In the face of the fierce competition in China's new energy vehicle market, Cadillac is also trying to move closer to the first-mover new players.

In response to the consumption habits of users of pure electric models, Cadillac has launched direct sales models such as the Cadillac IQ App and pure electric IQ space. Like new forces, it has entered the bustling business and life circles of major cities. At present, there are 19 pure electric IQ spaces in the country. Opened, covering 12 cities including Beijing, Shanghai, Guangzhou and Shenzhen.After the opening this time, the APP has also become the only entrance, and the price has also been unified across the entire network.