Mainly high-end new energy pickups? Geely's new brand RADAR will be released on June 17

On June 12, we learned from relevant channels that Geely's newnew energybrand RADAR will hold a brand press conference on June 17, and will release RADAR brand related content.

According to the public information of Qichacha, in April this year, Zhejiang Geely Holding Group Co., Ltd. registered a new brand RADAR.As shown in the previous tender notice, the new brand will be positioned as a new independent pickup company, dedicated to the high-end new energy field, and will benchmark the American high-end new energy brand RIVIAN.

RIVIAN, a high-end new energy brand in the United States, already has a pure electric pickup truck, the RIVIAN R1T. However, the domestic and North American pickup truck market ecology is completely different. The pickup trucks produced in North America are mainly commercial, while the domestic pickup trucks are more inclined to households.

In addition, Geely Pickup has officially registered a social platform account named "Unbounded 2 Square Meters". It is not difficult to see from the content that the new brand will focus on mobile and diverse charged spaces and explore outdoor travel.Towards the high-end life scene under the new energy, this is also the new market segment positioning pursued by Geely Pickup.

It is foreseeable that the low cost of use brought by new energy pickups will also help some consumers to solve the general energy consumption problem of pickup models.In the domestic auto market, new energy pickups are niche products and are the choice of a few people. We are waiting for 5 days to announce how Geely RADAR can perform in the market, and we will continue to pay attention to more news.