The new Audi A8L Horch Founder's Edition is priced at 1,234,800 to 1,735,600 yuan

On June 10, Audi officially announced that its Audi A8L Horch Founder Edition was launched, priced from 1.2348 million to 1.7356 million yuan.The new car is based on the mid-term facelifted Audi A8, and its overall lengthened design comes from the Chinese team.At the same time, the pre-sale of the new car has started, and a total of four models have been launched.As the top model of the Audi A8L, the new car will directly compete with the Mercedes-Maybach S-Class in this class.

Sun Huibin, Executive Deputy General Manager of FAW Audi Sales Co., Ltd. said: "The new Audi A8L Horch Founder's Edition is Audi's self-innovation and luxurious remodeling of high-end products from the inside out. We have created the new Audi A8L Horch Founder's Edition. The purpose is very clear, that is, to make it always in the best state, to continuously create long-term value for users, and to help value creators achieve a wonderful life."

In terms of appearance, the Audi A8L Horch Founder's Edition is based on the mid-term facelift Audi A8, so the entire front face is basically the same as the new Audi A8L.The new hexagonal large-mouth air intake grille and front surround are filled with a large number of chrome decorations, among which the appearance of vertical chrome decoration strips is also the design method used by many topluxury cars, so that the new car has a more powerful aura. .In addition, the new car is also equipped with a brand-new LED matrix laser headlight group.

From the side, while retaining the smooth design lines of the Audi A8, the new car is 130mm longer than the new Audi A8L in terms of wheelbase. At the same time, the classic dome arc of the A8 has also been further lengthened, making the vehicle length 5450mm. size of.Matching with the extra-long body is a new "big cake" rim that almost fills the entire wheel arch. At the same time, the new car also adds a unique Horch logo on the front fender and C-pillar to highlight the new car's appearance. Prestige.

The rear design of the new car continues to highlight the essence of Audi's OLED light group design. The new layout of the through-type taillight group uses more OLED light-emitting materials and has a more stunning lighting effect.

As a top-level car, the interior of the Audi A8L Horch (parameters | picture) creates a luxurious interior. Needless to say, how to highlight the luxury and dignity of the rear seat is the focus of this class of products.Thanks to the super-long wheelbase, the longitudinal space in the rear of the Audi A8L Horch is absolutely luxurious. At the same time, the new independent rear seats follow the design of the Audi A8 (parameters | pictures) W12 models, and the seats Adjustment and entertainment controls are integrated in front of the rear armrest, enhancing the exclusive feel of the rear.

In addition, the new car also uses wood grain trim and leather to fill the interior, and the Horch exclusive LOGO is printed on the interior armrests and other positions, thus highlighting the difference of this version.In terms of configuration, the new car will also be equipped with rear seat massage, angle adjustment, foot heating, refrigerator and exclusive lumbar cushions.

In terms of power, the new car uses a 3.0T turbocharged V6 engine + 48V mild hybrid, with a maximum power of 340 horsepower and a maximum torque of 500 Nm. The transmission system will be matched with an 8-speed manual gearbox and a quattro four-wheel drive system as standard.

When it comes to the name Horch, many Chinese may be unfamiliar. In fact, the founder of this brand and Audi is August Horch, and Horch was established many years earlier than Audi (Horch). Founded in 1899 and Audi in 1909), the century-old Audi brand would have ceased to exist if it hadn’t been for the disagreement between August Horch and the Horch brand’s board of directors.And Audi's "Audi" is also the Latin translation of "Horch".

The Audi A8L Horch Edition's most direct competitor in the market in the future should only be the Mercedes-Maybach S-Class. In terms of luxury, the Maybach S-Class will be cheaper. If the Audi A8L Horch Edition wants to To occupy more market share, you need to be more attractive in terms of configuration and price.

In addition, the Maybach S-Class also provides more models with different powertrains to choose from, and the brand itself is more well-known, which may be one of the great challenges facing the Audi A8L Horch.