With a year-on-year increase of nearly 30%, Chery refused to be mediocre in May

According to data from the China Association of Automobile Manufacturers, although the sales volume of the automobile industry in May increased month-on-month, it still fell by 12.6% year-on-year.Affected by the general environment, the sales of more than 90% of the automobile groups in May experienced a year-on-year decline.Therefore, in this context, car companies that can achieve positive sales growth are invaluable.

A few days ago, Chery Holding Group announced that it sold 85,380 vehicles in May, a year-on-year increase of 29.7%.Among them, 27,434 vehicles were exported, a year-on-year increase of 41.1%; 20,752new energyvehicles were exported, a year-on-year increase of 205.5%. Both exports and new energy sales in a single month hit new highs during the year.

From January to May, Chery Group sold a total of 370,066 vehicles, a year-on-year increase of 6.2%.Previously, Chery Group proposed to ensure an annual sales volume of 1.5 million units in 2022 and strive for 2 million units.It can be seen that Chery Group has not caught up with the schedule. If it wants to achieve the target sales volume, it must make more efforts in the second half of the year.

Aside from the annual sales target, Chery Group's performance is still remarkable.The reason why this year's auto industry can achieve such achievements is inseparable from the series of new products launched by Chery Group this year.It not only stabilized the sales of Chery's own brand, but also made a strong upward trend in the export and new energy markets.

In May, Tiggo 8 PRO and Xingtu Lanyue 5-seat exploration version were officially launched, Jietu Dasheng started pre-sale, and the iCar ecosystem ushered in the new model Chery QQ Wujie Pro off the assembly line.With the launch of new cars, various brands have actively responded to the call of the state's policy to encourage automobile consumption, and jointly launched preferential measures such as "full exemption" subsidies for purchase tax, which will help to further enhance the sales potential.

Since last year, Chery Group's exports and sales of new energy have occupied a general share of the group.Therefore, Chery Group also hopes to continue this momentum. On the new energy track, new energy products such as Chery Ant, QQ Ice Cream, Tiggo 8 PLUS Kunpeng e+, and Starway Chasing ET-i are competing to increase their investment. Penetration rates continue to climb.

In May, Chery brand new energy sales accounted for 31.8% of total sales.From January to May, the cumulative sales volume ofnew energy vehiclesof the Group was 89,160 units, a year-on-year increase of 175.7%.In recent years, with the rising share of new energy vehicles and the decline of fuel vehicles, various car companies have fully enjoyed the market dividends.

But for Chery Group, Chery New Energy has temporarily retained its first-mover advantage in the A00-level market, but has always lacked presence in the A0-level, A-level and even B-level markets.With the rapid development of electrification, Chery New Energy cannot compete with cheap miniature electric vehicles alone. The development of electrification is an upgraded version of the development of fuel vehicles and must move forward.

In overseas markets, as exports in May exceeded the 27,000-vehicle mark, from January to May, Chery Group exported a total of 112,427 vehicles, an increase of 18.4% year-on-year, and continued to set a new record for the same period in history.Many star products of Chery, Xingtu and Jietu under the Chery Group have gone overseas, and they have achieved a lot through adaptive development in the local area.

Among them, Tiggo 8 series exported a total of 17,587 units from January to May, a year-on-year increase of 21.8%.In some overseas countries, Chery products represented by Tiggo 8 are also used as presidential vehicles and state-level reception vehicles, demonstrating the quality and strength of Chinese brands.

In the domestic market, the sub-brands of Chery Group also performed well.The Chery Automobile brand sold 63,978 vehicles in May, a year-on-year increase of 47.5%; the cumulative sales volume from January to May was 277,838 vehicles, an increase of 18.9% year-on-year.Chery's "big single product" strategy continued to develop, and the Tiggo 8 PRO was officially launched on May 18, adding a new member to the Tiggo 8 champion family.

From January to May, the Tiggo 8 series contributed 62,439 units of global sales, a year-on-year increase of 4.7%.With the opening of pre-sale on June 8, the first model of Chery's new product series OMODA, the new-generation trendy SUV Omenda, Chery will open up more new paths in the younger market segment.

With the addition of Tiggo 8 PRO, including the split plug-in hybrid version, the Tiggo 8 family has 7 models.In other words, if such a product line with a huge product matrix can only contribute to the monthly sales of 15,000 units, it is obviously far from enough.Therefore, Chery Automobile must create an absolutely strong "big single product", instead of relying on multiple products to make up the number.

The high-end brand Starway Motors continued to maintain the new product iteration speed of "new cars every month". In May, it officially launched the Starway Lanyue 5-seat Explorer Edition, and released the new next-generation concept SUV "AtlantiX".From January to May, the global sales volume of the Starway brand was 16,125 units, a year-on-year increase of 59.7%.

Although the sales figures themselves are not enough to compare, the year-on-year growth has strengthened Starway's confidence.Since the establishment of the Starway brand three years ago, it has achieved simultaneous coverage of the traditional energy and new energy markets. The newly released mass-produced concept car "AtlantiX" is regarded as the blueprint and development vane of the Starway brand's future product series. The Tuo brand is moving towards a global high-end intelligent green brand.

Jetour Motor sold 11,520 vehicles in May, up 12.3% year-on-year.Even if the cumulative sales volume from January to May has not been announced, it can be inferred from the previous data that the sales volume of Jietu Motors this year is not good.The main reason is that since the X70, there has been no successor to continue the continuous momentum of JETOUR, and the replacement model X70 PLUS cannot change the status quo.

Coincidentally, the brand-new shape and product definition launched by Jietu Motor, the first product of the "Kunlun" architecture, the A-class SUV Jietu Dasheng, has been pre-sold since May 8, and received 14,167 orders in just one month.Since the beginning of this year, Jietu Motors has successively launched Jietu X90 Zilong, New Jietu X70S and other products, and launched PHEV models, which is expected to achieve a new round of growth.

It has to be said that Chery Group's resilience this year is obvious to all.However, compared with the top independent brands, there are also many deficiencies in the business capabilities of Chery's own brand, and there are various reasons for this result from the outside.But to solve these problems completely, it is Chery himself.