The first product of Prinx Chengshan's "Hua" series came to help out during the epidemic.

In the third year of the epidemic, the physically and mentally exhausted Chinese urgently need a self-driving tour to find the "poetry and distance" in their hearts.It can be seen that in 2020-2021, although the epidemic has caused a certain degree of impact on the auto market, the demand for car purchases for self-driving tours has rebounded rapidly and strongly, and even the term self-driving tour car market has been derived.

However, due to the fact that there are few working holidays and mainly small and long vacations, most self-driving tours are carried out in short-term, short-distance surrounding tours or urban tours.According to data from the China Tourism Academy, in the first five months of 2021, 71.3% of people traveling by car in China with a distance of 10-50 kilometers; at the same time, 42.1% of people traveling by car with a travel time of 0-12 hours.

Different from the daily commute route, even if it is a short-distance self-driving tour, the road conditions faced by the vehicle are complex and changeable.As the only contact surface between the vehicle and the surface of the tire, its durability, safety and economy directly determine whether the user can swim without worry.The good news is that the brand-new product recently launched by Prinx Chengshan, a leading domestic tire company, provides a new choice for this market.

Directly hitting the pain points of users' travel, Chinese tires show a new height of comprehensive strength

The survey shows that wear resistance, firmness and wetland safety are the three most important performance indicators for economic users to buy a tire, among which wear resistance ranks first.

On the one hand, the high wear resistance can ensure that the vehicle can adapt to various complex road conditions from cities to the outer suburbs, and even if it encounters paved roads with poor road conditions, there is no need to worry about the wear rate; on the other hand, wear resistance directly affects the use of tires Longevity and high wear resistance can make a tire travel longer, reduce the number of replacements, save the owner's car cost in a small way, and effectively avoid waste of resources and reduce "black pollution" .

Huaren tires, like the word "tough" in their name, are tough, wear-resistant and durable are their important characteristics that distinguish them from similar products.

It is understood that due to the original wear-resistant double shield (nanoparticle shield and double-layer curtain shield) technology, Huaren tires can reach an ultra-high wear resistance index of 560, which is 5.6 times that of ordinary tires.At the same time, the sidewall of all specifications of Huaren tires adopts the reinforced structure of double-layer carcass, which doubles the impact resistance of the sidewall, reduces the risk of tire road damage, and increases rim protection.Compared with similar products of international first-line brands, Huaren tires have a stronger carcass and are more suitable for the use conditions of complex roads in China.

In addition, in order to balance the performance indicators of the tire's "devil triangle" (that is, wear resistance, rolling resistance, and wet skid resistance are difficult to improve at the same time), Huaren tire uses unique molecular grafting technology and advanced mixing technology to realize filler molecules. It also improves the dispersion of rubber and nano-fillers, reduces rolling resistance while improving wear resistance, realizes fuel saving and consumption reduction, and further improves product economy.

With the support of wear-resistant double shield technology, Huaren tires have super durability and can easily cope with various complex road conditions.Whether it is a weekend self-driving trip, a high-mileage business travel service, or a combination of urban and suburban roads with changing road conditions, Huaren tires can handle it with ease, making it wear-resistant, crash-resistant, and worry-free.

While achieving wear resistance, the wet safety of tires is also extremely important.Wet skid resistance determines the grip ability of tires on dry and wet roads, as well as on icy and snowy roads.The higher the wet skid resistance of the tires, the better the car's grip on these surfaces, the less likely it is to skid, and the shorter the braking distance.

Huaren tires use inorganic filler particles to increase the contact area with the microscopic road surface, three wide drainage grooves, diamond-shaped protrusions arranged in a shuttle-shaped arrangement at the bottom of the grooves, and open shoulder grooves on the inside to achieve wet braking. The distance is 2.95 meters shorter than the average level of international first- and second-tier brands.For high-speed driving in rainy weather, this performance can be said to greatly improve driving safety.

After meeting the wear resistance, firmness and safety performance that users are most interested in, Huaren tires have also made great efforts to reduce tire noise in order to bring users a more comfortable driving experience.Through the use of closed shoulders on the outside, small sipes in the lateral grooves, and diamond-shaped muffler wings at the bottom of the longitudinal grooves, the mute performance of Huaren tires can reach the standards of similar products of international first-line brands, which not only creates a great deal for users. A quieter passenger space can also allow busy business users to answer calls without interruption.

The brand-new tread formula, combined with the optimized tread pattern design, make Huaren tires outstanding in wear resistance, firmness and safety, as well as other comprehensive performances.According to the tire label rating of the China Rubber Industry Association, the three indicators of Huaren tire's rolling resistance C, wetland B, and noise B have reached the standards of similar products of international first-line brands.

While building hard power, Huaren tires also have good looks. Their sidewalls are engraved with velvet auspicious cloud patterns, which are very ethnic.The decoration symbolizes the prosperity of the career and the smooth progress of all things, which is in line with the consumption aesthetics of the Chinese people.A large area of ​​full sidewall velvet is achieved through the laser engraving mold, which greatly improves the overall texture of the tire, and only needs to be supplemented by easy-to-clean treatment, which can last as new.It is worth mentioning that Huaren tire is the first domestic tire brand in China to choose the velvet texture sidewall appearance, creating a model for the new national trend of tires.

With excellent product strength and high cost performance, Huaren tires have been widely concerned and praised by dealers and users all over the country as soon as they went on sale. of unanimous praise.

Veteran tire companies continue to innovate, aiming to build a national brand of passenger tires

The excellent product strength of Huaren tires is not unrelated to Prinx Chengshan's deep accumulation in the tire field for half a century, as well as continuous technological innovation and the craftsman's manufacturing spirit of excellence.

In the 1990s, China's first domestic radial tire independently developed and produced by Prinx Chengshan rolled off the production line.

As a domestic old-fashioned tire company, Prinx Chengshan relies on Shandong Enterprise Technology Innovation Center to continuously increase investment in R&D, and builds four major R&D and design innovation platforms including dynamic simulation design of tire performance. Industry-university-research cooperation has obtained more than 270 technical patents by 2021, and the core performance of multi-line passenger products exceeds the EU "AA1" level.With the unremitting pursuit of innovation and quality, Prinx Chengshan has also participated in the formulation of more than 30 relevant national industry standards, and the technology innovation center has won the first place in national innovation capability for 8 consecutive years.

In 2021, under the global development goal of "carbon neutrality", Prinx Chengshan has formulated the four major development axes of "internationalization, branding, greening and intelligence", and at the same time, relying on Industry 4.0 technology, it has completed the new intelligent manufacturing. Transform and upgrade, and further develop the passenger market.

From the perspective of the industry, behind Prinx Chengshan's efforts in the passenger market, in addition to responding to the unique requirements for tire products derived from the short-distance self-driving car market, it has also seen a rapid increase in car ownership.

Judging from the data from the Ministry of Public Security, as of the first quarter of this year, the number of cars in my country rose to 307 million, an increase of more than 7% year-on-year.Under the background of the slowdown of the automobile incremental market and the steady growth of the stock market, the development space of the tire market is still huge.According to the data of China Rubber Industry Association, the replacement coefficient of my country's cars is 1.5/car/year, which means that an average car can generate 1.5 replacement tires in one year.That is to say, the tire replacement demand in the stock market is huge without considering the new car support.

In addition, from the perspective of the number of thousand people, the demand for new vehicles will continue to increase.According to the data released by the World Bank in 2019, the number of cars per thousand people in my country is 173, leaving aside the "countries on wheels" such as the United States (837) and Australia (747), which are the same as those of the developed economies in East Asia. There is also a big gap compared to Japan (591 vehicles).

It should be pointed out that despite the huge market development space, foreign capital still occupies a major market share in the domestic tire market competition, which also strengthens Prinx Chengshan's determination to build a well-known tire brand in the passenger field. The "Hua" series became the "vanguard".

It is understood that Chengshan Tire was established in 1976. After half a century of technology and brand accumulation, it was awarded China's Famous Trademark in 2002, becoming a dazzling light on the road of China's manufacturing industry.In 2021, in order to further consolidate the leading position and influence of its Chengshan brand in the domestic commercial vehicle tire and passenger vehicle tire fields, Chengshan Tire will be fully renovated and start a new journey.The "Hua" series launched this time is Chengshan Tire's flagship product line for passenger car tires.

Only from the brand name, we can see the original intention of Chengshan "Hua" series."Hua" is the Hua of China. It is not only the radiance of adhering to the spirit of the Chinese nation, but also the persevering innovation of national brands. It is also an old tire company that keeps striving to develop products that are more suitable for Chinese consumers. Better driving experience and the vision of building a national brand.

At present, as the pioneering work of Chengshan Tire's new passenger product brand "Hua" series, the arrival of Huaren Tire not only provides the market with better product choices, but also relies on its long-mileage and high-performance products. It has pushed the domestic tires to a new height, which is also an important reason for their wide acclaim as soon as they are launched.

I believe this is just the beginning. Under the continuous technological innovation and the craftsman's manufacturing spirit of excellence, with reliable product performance and brand precipitation, the "Hua" series will surely grow into a seed player in the domestic passenger tire brand, and will also lead the way. Prinx Chengshan has gained more shares in the passenger car market.