Luo Yonghao started a business again: Missed the window of car building, All in AR

In the middle of the night on June 12, Luo Yonghao announced that he would quit all social platforms and start his own business again.On the 13th, it was reported that Luo Yonghao had less than 100 million debts left to repay, which is expected to be repaid around November this year.In addition, Luo Yonghao chose the AR track to start his own business again. He will be engaged in the research and development of next-generation intelligent platform products with his colleagues from AR technology companies.

Luo Yonghao said that he and his partners believe that there are only two directions that he and his partners are really interested in and are willing to invest in the rest of their lives, one iselectric vehicles, and the other is the next-generation computing platform.

In fact, regarding cars, the remarks of "Lao Luo builds cars" have been circulating for a long time.Since Luo Yonghao's live car sales in 2020, he has been involved with cars.He sold Haval F7, Weimar W6 in the live broadcast room, and also endorsed SAIC MAXUS G20 PLUS.Luo Yonghao claims to like cars very much. He is the owner of Ideal ONE, and he has also called ideal cars.

Image source: SAIC MAXUS

The car-building rumors originated from one of his live broadcasts. In March 2021, during the live broadcast of Luo Yonghao bringing goods Weimar W6, Weimar CGO Wang Xin once said, "I look forward to Mr. Luo having the opportunity to join the car-making army." , Luo Yonghao responded with a smile, "I try my best."After that, the outside world could not help but speculate that Luo Yonghao wanted to build a car.

In July last year, it was reported that Luo Yonghao would leave the live broadcast e-commerce industry after paying off his debts and focus most of his energy on new projects, which are related to autonomous driving, and the potential investor is DJI.In the eyes of the outside world, this may be the beginning of Luo Yonghao's car building, but the news was quickly refuted by him.According to what he has said in public, he will choose to start a business on a large computing platform in the future.

Today, Luo Yonghao has re-founded his business to verify what he said. He did not choose to build a car, but all in AR.The reason for choosing the latter, Luo Yonghao said, "Electric vehicles are not like mobile phones. They have very mature OEMs. It may take at least five or six years from start to mass production, and the capital requirements are many times larger. In the past three years, In addition to the three new car-making forces, many super heavyweight players have also entered the field one after another. We comprehensively estimated the difficulty and time window, and felt that it was too late, and finally chose AR."

Luo Yonghao believes that a very important factor in choosing AR to start a new business is that the current time window is particularly good for a team of their level.In his opinion, at present, the only company that is heavily engaged in AR is Apple. China, Mi, O, V have not officially launched due to various reasons, or at least will not be investing in AR soon, so the startups he leads have entered the market. AR has a chance.

At present, with the new round of technological innovation and industrial transformation, the AR industry is gradually maturing, and many AR products are widely used.Luo Yonghao believes that the large-scale commercialization of general-purpose AR equipment will be basically mature in five years. In these five years, his hardware team will develop an engineering machine every year, which in principle is limited to internal development and use until commercialization conditions and overall The environment is generally mature and then open for sale.

During this period, Luo Yonghao said that his company will make some relatively certain income, such as vertical AR equipment, such as AR glasses, etc., and it is entirely possible that it will be successfully commercialized within two or three years.

In fact, there are more and more applications of AR technology in the automotive field.For example, the windshield using AR technology, compared with the traditional windshield, the AR HUD can not only display the information of the vehicle itself, but also provide traffic guidance to the driver when operating the vehicle, bringing a more convenient and intelligent driving experience.

In addition, there are AR glasses, and the car can be equipped with AR glasses and AR technology to enhance the user's interactive experience.At the end of last year, NIO released its exclusive AR glasses on NIO DAY, matching the panoramic digital cockpit of ET5, which can achieve a full sensory immersion experience.Almost at the same time, Huawei disclosed a patent related to smart wearable devices, which are AR augmented reality smart glasses for assisting car driving/bicycle and motorcycle riding.In addition, Apple is also working on AR glasses, and its new AR glasses will be released by the end of 2024.

Some people believe that based on the accelerated arrival of autonomous vehicles, AR technology will be more and more applied in cars, and there will be a lot of room for incremental market.So I can't help but guess, will Luo Yonghao, who missed the car-building window, get on the car again through AR?