Lynk & Co 01 EM-F pre-sale, Japanese hybrid ushered in the biggest rival

On June 6, Lynk & Co just released itsnew energysmart electric hybrid technology. Four days later, Lynk & Co 01 EM-F, the first gasoline-electric hybrid model under the smart electric hybrid technology, ushered in the release and pre-sale. The new models are Lynk & Co 01 EM-F AM, with a pre-sale price of 188,000 yuan; Lynk & Co 01 EM-F PM, with a pre-sale price of 200,000 yuan; Lynk & Co 01 EM-F Morning Edition, with a pre-sale price of 210,000 yuan .

The appearance of the new car has been upgraded to a certain extent, such as the use of a black grille with urban keys, a rhythmic taillight with a dash of dawn, and a light-sensitive focus tail logo, which brings some freshness to the Lynk & Co 01 family products.

As for the Chenxi version, the exterior and interior are designed with contrasting colors, equipped with 19-inch high-gloss black wind rim wheels to enhance the sports atmosphere; boldly use aurora white NAPPA leather + NUBUCK suede black and white stitching, full of personality and yet luxurious, far The design and material level of super-similar joint venture brands.

Of course, in addition to this, the core is the intelligent electric hybrid technology.What exactly is this smart electric hybrid technology?

It is not difficult to find from the product introduction. For example, the Lynk & Co 01 EM-F adopts the P1+P2 dual-motor series-parallel structure, which can continuously maintain a high-efficiency working range and is more efficient and energy-saving.Benefiting from the low-latency property of motor drive, under the same driving conditions, the Lynk & Co 01 EM-F model responds faster and more directly than the fuel vehicle. In EV mode, the motor will directly drive the vehicle, and the electric drive has no hesitation. Driving smoothness, bringing users a better driving experience.

In addition, the high thermal efficiency and high performance DHE15 1.5TD hybrid special engine has a thermal efficiency as high as 43.32%, and the WLTC fuel consumption per 100 kilometers only needs 4.88L. It is matched with a highly integrated and high-efficiency 3-speed hybrid electric drive transmission DHT Pro. The Lynk & Co 01 EM-F's acceleration time to 100 kilometers is only 7.8s due to its strong acceleration capability.At the same time, the Lynk & Co 01 EM-F can also realize the ejection start, which can easily improve the starting acceleration time by 0.5S.Needless to say, at the technical level, the hard technology and strength of the product cannot lie.

In terms of price, the price of Lynk & Co 01 two-wheel drive oil vehicle is in the early 180,000 yuan, and the price of Lynk & Co 01 PHEV is 200,000-220,000 yuan; in terms of competitors at the same level, such as Toyota Rongfang, Willanda dual engine, etc., CR-V hybrid Moving and so on, basically the price is around 220,000-240,000.Therefore, the Lynk & Co 01 EM-F cuts into the price range of 180,000-210,000, which is relatively reasonable for both the Lynk & Co 01 family and Japanese competitors of the same level.

However, as a trendy brand, Lynk & Co is indeed much better than the Japanese in terms of intelligence. Compared with the Japanese system, which is moderate and dull, it focuses on fuel saving. The Lynk & Co 01 EM-F is based on the needs of the youngest 700,000 users in the automotive circle. Starting from the source, it is committed to creating a high-end smart electric hybrid SUV that enables young users around the world to have a smart travel experience, energy saving and higher performance. Therefore, the product will take into account trendy, performance, intelligence, energy saving, and challenge the hybrid market practice. The market gap of the 200,000-level high-end intelligent gasoline-electric hybrid SUV has been eliminated.

Perhaps every beginning of Lynk & Co has extraordinary significance. In 2017, Lynk & Co 01 kicked off the prelude of Lynk & Co as a new high-end brand in China, bringing a model for Chinese brands upward, and promoting Chinese brands to enter the mid-to-high-end market one after another; In 2018, the Lynk & Co 01 PHEV opened the new energy curtain of Lynk & Co. In 2019, Lynk & Co launched the first HEV model of the Chinese brand, the Lynk & Co 01 HEV Pro, trying to enter the hybrid market of Japanese Toyota and Honda. It is seen as an attempt at a new track for high-end Chinese brands.

Today, also based on the Lynk & Co 01, the arrival of the 01 EM-F model is a major breakthrough for the Lynk & Co brand in the new energy market.Relying on the balance of driving, control, fuel saving and intelligence with intelligent electric hybrid technology, Lynk & Co officially launched a challenge to the hybrid market dominated by the Japanese, and this time, it is more confident than three years ago.

There is no doubt that the market today is nothing like it was 3 years ago.On the one hand, the hybrid market has entered a period of rapid growth. According to theforecastof the National Information Center , by 2030, pure fuel vehicles and HEV models will still occupy half of the market share, and new energy vehicles will each account for 50%.Among them, HEV models will gradually complete the value upgrade and replacement of traditional fuel vehicles.The Lynk & Co 01 user co-creation survey also shows that more than 60% of users will consider hybrid vehicles for their next car.

On the other hand, in the current mid-to-high-end hybrid market, only Japanese Toyota Honda has the absolute right to speak.Volkswagen brand hybrids are relatively blank, and the center of gravity is constantly shifting to pure electric vehicles; Nissan has left a lot of market space due to the failure of Qijun.There is no doubt that this is a great opportunity for Lynk & Co and Lynk & Co 01.

After all, as Lynk & Co’s first product, 01 has won the favor of 230,000 users around the world in the four years since its launch, and its high-end models are more popular, with a weighted average price of more than 170,000 yuan, and 45% of new users, of which 65% come from The mainstream joint venture brand fully proves the market's high recognition of 01's product strength and sense of value.Of course, as of May 2022, more than 20,000 Lynk & Co 01s have been exported to Europe, which proves that Lynk & Co 01 is of true global standard and global quality.

In fact, for Lynk & Co 01, it should provide more sales support for the brand, and the positioning of compact SUV should become the main force of sales in any brand.However, since the beginning of this year, the pressure of the epidemic and the supply chain has indeed brought a lot of pressure to the Lynk & Co 01, which is mainly sold in the first- and second-tier markets.Data shows that since the beginning of this year, the monthly sales of Lynk & Co 01 have dropped from four or five thousand at the peak to one or two thousand.

Perhaps, the arrival of the Lynk & Co 01 EM-F will change the status quo of the Lynk & Co 01 family and achieve sales growth.In the past, Lynk & Co 01 relied on power, configuration and quality to sell cars, but with the rise in oil prices, in addition to considering performance and configuration when purchasing a car, fuel consumption is an important indicator, which is why whenever the economy goes down, An important factor for Japanese cars to sell well, because consumers attach great importance to the cost of daily use.

In order to solve the pain point of consumption, Lynk & Co 01 EM-F has a purpose. On the one hand, it is fuel economy. The fuel consumption of Lynk & Co 01 EM-F has reached the level of Japan. Became 92 gasoline.

On the other hand, about the maintenance interval, the Lynk & Co 01 EM-F has been upgraded from the previous Lynk & Co 01 10,000 km to 15,000 km, which is the longest interval of all models in the industry and greatly reduces the user's vehicle usage costs. The maintenance period of 5000-8000 kilometers is more cost-effective for daily expenses.In addition, according to the latest national purchase tax and new energy subsidy policy, Lynk & Co 01 EM-F can enjoy half of the national purchase tax.

Using the fuel consumption and intelligent advantages of HEV models, it will launch an attack on the traditional fuel vehicles of Volkswagen and Toyota; while for the HEV market where Toyota and Honda are strongly leading, Lynk & Co will use the advantages of intelligence, cost and experience to cut in again and pry open Strongest stronghold in the Toyota, Honda, Volkswagen traditional and hybrid segments.

With the further upgrade of the Lynk & Co brand on the new energy track, the dimensionality reduction of the core joint venture models has once again formed a pioneering force, leading Chinese automobiles to expand the influence and market position of Chinese brands.