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Time:2022-06-15 12:45:35Source:
Automobile Information Network, June 6th.After the high-end pure electric SUV has gradually matured, new forces and traditional brands have made efforts to deploy, and also ushered in the blowout of medium and large pure electric sedans.In the current medium and large pure electric sedan market, there are independent brand models such as Leapmotor C01, Zhiji L7, Weilai ET7, and Extreme Fox Alpha S, as well as luxury models such as BMW i7 and Mercedes-Benz EQS.
In the medium-to-large pure electric sedan market, which often requires 20,000 to 10,000 to start, or even millions, Leapmotor C01 can be described as a "dark horse", with a pre-sale price of 180,000-270,000 to create the ultimate cost-effective, It has established a new benchmark for smart electric vehicles in the market segment.So in addition to the price, what other explosive potential does Leapmotor C01 have to make it the biggest dark horse in the medium and large pure electric sedan market?
Entering the red sea of medium and large pure electric cars
Although Chinese auto brands started late in the field of traditional fuel vehicles and were slow to catch up with technology, they had obvious disadvantages in the market in the early stage.However, with the opening of the door to the electrification era, the pattern of the entire automobile industry is undergoing earth-shaking changes, and all car companies have returned to the same "starting line" in the era of new energy vehicles.On the contrary, Chinese brands, with their outstanding forward-looking awareness, laid out the new energy industry early, breaking the "class solidification" situation of foreign luxury brands for many years in one fell swoop.
The reason is that the benchmark of luxury cars in the fuel era has been gradually replaced in the new energy era. More and more independent brands have been surpassed by their own strong strength, and consumers' acceptance has become higher and higher, and they have become independent brands. An opportunity for the brand to move towards high-end.
At present, there are more and more car companies in the medium-to-large pure electric sedan market segment. BYD Han EV, Ji Krypton 001, Weilai ET7, Zhiji L7, Changan Deep Blue SL03, Jihu Alpha S and other models have seized the market. market.
But also in this market, the high price of about 300,000 yuan also limits the purchase crowd of consumers. Just looking at the price, C01 does have a lot of lethality.The starting price of 180,000 will bring the price of medium and large-sized pure electric cars to less than 200,000.
You should know that among the pure electric medium and large vehicles currently on sale, the starting price of Jihu Alpha S is 251,900 yuan, the starting price of BYD Han EV is 214,800 yuan, and the starting price of ZEEKER 001 is 299,000 yuan. The starting price of Lai ET7 is 448,000 yuan, and the starting price of Zhiji L7 is 368,800 yuan.
Compared with other competing products at the same level, Leapmotor C01 has an absolute price advantage. The reason why it can achieve such a low price is inseparable from the "global self-research" that Leapmotor has always insisted on.At the same time of low cost, it can give rich and excellent configuration functions, which has become the primary condition for Leapmotor C01 to become a dark horse.
Why CTC technology has become the focus of the industry
In addition to the advantages of the external environment, Leapmotor has always attached importance to the cultivation of "internal skills". In just four years, Leapmotor has completed a big leap, especially in terms of self-research, no battery pack CTC It is a "unique" technology developed by Leapmotor C01, and it is the first in the world to mass-produce it.
From the perspective of the whole industry, CTC technology is an important direction for the development of electric vehicles in the future, and is increasingly attracting the attention of global new energy vehicle companies and power battery manufacturers.Before the emergence of CTC technology, the power battery transitioned from the standardized module structure of "cell-module-battery pack" to the CTP (module-free battery) structure that generally adopted Cell to Pack, which further reduced the number of electric module components. Improve space utilization, reduce costs and increase efficiency.
Leapmotor is the first company to release CTC solutions in China. The greatest significance of CTP technology lies in the improvement of space utilization efficiency. For users, this directly brings about the improvement of two of the most important parameters of electric vehicles, namely battery life and interior space. .
Due to the space advantage of CTC, its battery capacity space is increased by 14.5% compared with the traditional solution, which in turn increases the endurance level by 10%, reaching the level of 700km+, which is rarely seen in the same class of models.
Also due to the space layout advantage of CTC, compared with the traditional battery layout scheme, Leapmotor C01 increases the vertical space of the body by 10mm, which optimizes the riding experience of the occupants in the car to a certain extent.
And because the CTC layout integrates the battery pack with the chassis, it also helps to improve the rigidity of the body.The CTC double-frame annular beam structure is formed, and the torsional stiffness of the vehicle body is increased by 25%.For users, the core meaning of this indicator is the improvement of control experience and NVH.And the impact resistance of the battery has also been strengthened, which further ensures the safety performance of Leaprun C01.
In addition, because CTC technology simplifies the structure of the battery pack, it can also help car companies reduce the pressure on parts management, simplify the installation and manufacturing process, and help car companies improve cost efficiency in the production and manufacturing process.According to the official information of Leapmotor, the CTC technology reduces the number of parts by 20% and the cost of structural parts by 15% compared with the traditional power battery layout scheme.This is also an important reason why C01 can make the price of medium and large pure electric cars within 200,000.
CTC technology is a further expansion of the integration of the power battery system. It directly integrates the battery into the chassis frame. Its goal is not only limited to the rearrangement of the battery, but also into the three-electric system. Through the intelligent power domain controller, the power is optimized. Distributing and reducing energy consumption not only brings about a further improvement in the cruising range and interior space of electric vehicles, but also has a positive role in promoting the development of the entire new energy vehicle battery technology.
Build a real "explosive" model
Leaprun C01 continues the idea of a popular model with the best all-intelligent multi-scenario product in its class. In terms of functional configuration, Leaprun C01 can be said to be the most luxurious in its class, with the longest battery life, the strongest performance, and the most high-end materials in its class. The intelligent configuration and functions are the most, and the comfortable experience is richer.
The interior style of Leapmotor C01 is still dominated by simplicity, which is in line with the expectations of current consumers for new energy models.The most eye-catching part is the smart triple screen on the center console, which uses Qualcomm's 8155P digital cockpit chip to achieve three-screen linkage.With the addition of iFLYTEK's 3.5-generation voice recognition system, it can recognize most natural voice commands.
In the pursuit of luxury, the experience of comfort is also particularly important.Everyone is not unfamiliar with the "boss chair" in the rear row, and the Leapmotor C01 has a configuration that is the only one in the same class, and that is the "boss chair" in the rear row.The rear seat supports the adjustment of front, rear and backrest through buttons, of which the front and rear can have a 100mm adjustment range, and the backrest has a 10-degree adjustment range, allowing passengers to find the most comfortable posture at any time.
In terms of touch, the steering wheel of the C01 is equipped with Nappa leather as standard, and the seats are also optionally wrapped with Nappa leather, and the inner panels of all four doors of the car are covered with full leather to maximize the comfort when riding.
In terms of hearing, Leaprun C01 is also equipped with 12 speakers, and there are various sound effects that can be adjusted, and OTA upgrades can also be performed later.It can be said that the Leapmotor C01 shows its luxurious side in terms of comfort and the most obvious tactile, visual and auditory perspectives during riding.
The rear-drive architecture, front double wishbone, rear five-link luxury car suspension and other configurations ensure the driver's look and feel, and can get the best experience whether it is driving or riding.Coupled with the standard Leapmotor Pilot intelligent driving assistance system, it can cover all scenarios such as daily urban travel, high-speed long-distance driving, parking in and out of parking lots, and provide full-time and all-round driving assistance, surpassing all aspects. value at this price.
Through a comprehensive analysis of Leapmotor C01, we can draw a conclusion: this is a product with the potential to explode.With the high cost performance of the products, it is enough to attract more young people's attention.In fact, the market also gave a very satisfactory answer: within 4 hours of pre-sale, the number of orders reached 20,764 units, and the number of orders for pre-sale 48 hours exceeded 30,000 units. This kind of popular market performance It is inseparable from the outstanding product strength of the new car.
On the whole, a model with strong product power like the Leapmotor C01 is enough to stir the red sea of medium and large pure electric sedans.
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