GM may sell Hummer electric car in Europe

General Motors plans to return to the European market with electric models, starting with the Cadillac brand, and is considering selling the Hummerelectric carin Europe, according to people familiar with the matter .

Hummer EV Pickup; Image credit: GMC

GM may have started importing the electric Cadillac Lyriq model already sold in the United States, the people said, speaking on condition of anonymity.The company currently sells only a handful ofluxury carsand Corvette sports cars in Europe, so expanding its lineup will help it expand its presence in the European market.A GM spokesman said the company had not made a final decision.

After decades of losses, GM sold the Opel and Vauxhall brands to what is n ow Stellantis in 2017.While GM sold most of its European business, it still sells a limited number of imported Cadillac models through a Swiss subsidiary.

The sale of electric vehicles to the European market is GM's latest move in the region.Bloomberg pointed out that GM wants to sell electric models in the European market because electric vehicles will allow the company to not worry about strict EU emissions rules, which is one of the reasons GM decided to sell Opel and Vauxhall five years ago. .The company is also considering a mobility startup in Europe, with the potential for traditional sales.

In May, GM Chief Executive Mary Barra said GM could re-enter the European market as a company focused on electric vehicles.In November, GM named Cadillac sales executive Mahmoud Samara as president and managing director of GM's European operations.