Can Huawei's terminals "bring fire" to the extreme fox

Time:2022-06-22 17:07:19Source:

The legend of Jihu’s entry into Huawei stores has a long history. At the Shanghai International Auto Show in April 2021, the car brand Celis announced a cooperation with Huawei, and jointly launched the Celis Huawei Smart SF5, and the car is on the Huawei line. Pre-orders can be made at the next store and Huawei online store.

It is not only Celis that has reached in-depth cooperation with Huawei. Also in April last year, Jihu took the lead in launching a solution equipped with Huawei's three lidars, equipped with Huawei chips with a computing power of up to 400Tops, and capable of autonomous driving above L3 level. Powerful Extreme Fox Alpha S Huawei HI Edition!And start pre-sale.

Can Huawei

The Jihu Alpha S pre-sale has more than 1,000 orders within three days, and the Jihu Alpha S Huawei HI version occupies more than half of the structure of these orders.The price of the Huawei Hi high-end version is 429,900 yuan and the basic version is 388,900 yuan (the car series name and pre-sale price at that time), and 90% of the orders for these two cars are high-end versions.

Therefore, it is also in cooperation with Huawei. The models of Celis can be settled in Huawei stores, and the Huawei HI version of the Extreme Fox Alpha S has every reason to enter the Huawei channel for sales.

Jihu's entry into Huawei's channel finally got a positive response

First Electric and other media interviewed Zhao Zhinan, general manager of Jihu National Direct Sales in June last year, about whether Jihuwill open a third channel in the future?For example, entering Huawei's stores.The answer I got at that time was: "We are making new attempts. In the future, it may be in Huawei's stores or not in Huawei's stores. Huawei is too sensitive for me to answer you, but we are trying some new channel models such as E-commerce channels have already begun to be deployed.”

It may be that the time is not yet ripe. The Huawei HI version of the Extreme Fox Alpha S has not been officially launched at that time, and it may not have much publicity effect in addition to occupying a lot of space in Huawei stores.On May 7 this year, the HI version of the Alpha S Huawei was officially launched. According to the official information of the Alpha S, the new HI version of the Alpha S will be officially delivered in July this year. Therefore, it is helpful to open up diversified sales channels to improve the Alpha S. For car sales, it is clear that Huawei's offline stores are a good channel.

On June 20, Fan Jingtao, deputy general manager of BAIC Blue ValleyNew EnergyTechnology Co., Ltd., responded to investors' questions at the company's performance briefing, saying that the company and Huawei have been actively promoting the issue of entering Huawei's channels, but due to the Confidentiality agreements and other relevant provisions cannot be disclosed in detail at this time.

Afterwards, the first electric network asked both BAIC Blue Valley and Huawei to verify the matter, both of which said they were not very clear.However, it can be analyzed from Fan Jingtao's statement that BAIC Blue Valley and Huawei are actively advancing, and have signed a non-disclosure agreement, so Ipredict thatit is only a matter of time before the Huawei HI version of the Extreme Fox Alpha S will enter the Huawei store, and the fastest may be in the next There will be official announcements in the month.

Can Huawei bring Firefox with the goods?

Huawei is not omnipotent. I think it is a case of Huawei's failure to bring the goods to the Celis Huawei Smart SF5. According to the data of the Passenger Federation, the sales volume of the Celis SF5 in 2021 is only 8,169 units!At the end of 2021, Celis SF5 will gradually withdraw from Huawei's channels, and will be taken over by the AITO brand.

Yu Chengdong, CEO of Huawei Smart Car Solutions BU, will challenge the sales target of 300,000 vehicles this year, but "the ideal is very full and the reality is very skinny". In May this year, Wenjie M5 delivered a total of 5,006 vehicles, which is the highest sales volume since Wenjie M5 started delivery. In the month of 2019, the sales volume set a record. As of May this year, the cumulative delivery of the M5 in Wenjie reached 11,300 units.Of course, this is also affected by the epidemic in April, chips, and upstream raw material prices and supply.

Although the Wenjie M5 is far from the previously set target of 300,000, it is only 87 days, and the cumulative sales of over 10,000 are definitely a new record for the delivery of new forces. Compared with the performance of the Sailis SF5, the Wenjie M5 can be regarded as Excellent, can be regarded as a more successful case.

Jihu's cars are all good cars. I believe that people who have driven it will basically feel this way. Jihu is not inferior to competing products at the same level in terms of product power. What was lacking in the past was marketing, and what is lacking now is marketing.The cumulative delivery of Jihu from January to May is just over 4,000 units, which is not as good as the monthly sales of the M5 in Wenjie!After Jihu enters the Huawei channel, Huawei can provide a good communication help both offline and online.

Finally, about the delivery progress of the Extreme Fox Alpha S Huawei HI version

In July, the new HI version of Alpha S was officially delivered. The vehicle will be equipped with high-speed intelligent cruise assist function (ICA), and you can experience high-speed intelligent driving navigation assist function (NCA) on nearly 200,000 kilometers of expressways in eastern cities.

In August, the BETA version of the urban intelligent driving navigation assistance function (NCA) was first pushed to the users of the high-end version.Users in Shanghai and Shenzhen will first enjoy high-end smart driving based on high-precision maps.Premium version users in Shanghai will be the first to experience the Automatic Valet Parking (AVP).The high-speed intelligent cruise assist function (ICA) and the remote control parking function (RPA) have been "on the bus" one after another.

September will enter a large delivery period, Beijing and Guangzhou will unlock high-precision maps, and the Hongmeng smart cockpit will also be iteratively upgraded.

In December, the new HI version of Extreme Fox Alpha S will usher in another OTA upgrade of high-end intelligent driving, realizing the full opening of the high-precision map of 380,000 kilometers of high-speed nationwide, and will also open the Beijing-Tianjin Economic Belt, the Sichuan-Chongqing Economic Belt, and the Yangtze River Delta Economic Belt. High-precision maps of various regions such as the Belt and Road, the Pearl River Delta Economic Belt, etc.Meanwhile, Automatic Valet Parking (AVP) is available to all Premium Edition users.

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