Infiniti: Firmly and deeply cultivating China's service brand to upgrade in an all-round way!

"We, Infiniti, will not only continue to deepen the Chinese market, but will also go all out with the support of our shareholders to consolidate the position of the Infiniti brand in the Chinese luxury car market." At the Dongfeng Nissan 2022 FAMILY DAY held on June 18, Dongfeng Motor Co., Ltd. Wang Baojun, Deputy Head of the Infiniti Business Headquarters of Dongfeng Nissan Passenger Vehicle Co., Ltd., used this powerful declaration and the three keywords of "confidence, self-reliance, and pride" to effectively respond to the subjective assumptions that have been bad for Infiniti in recent times.

That night, Takeshi Yamaguchi, Vice President of Dongfeng Motor Co., Ltd. and General Manager of Dongfeng Nissan Passenger Vehicle Company, Gao Guolin, Vice President of Dongfeng Motor Co., Ltd. and Deputy General Manager of Dongfeng Nissan, General Manager of Dongfeng Nissan Motor Sales Co., Ltd., Dongfeng Motor Co., Ltd. Xin Yu, the head of the Infiniti business headquarters of the car company, and Wang Baojun, the deputy head of the car company attended the event, which fully demonstrated Dongfeng Nissan's full confidence and high attention to the Infiniti brand.

Confident system Infiniti is determined to move forward and deeply cultivate the Chinese market

Infiniti has a system, and it is a powerful system for the entire Dongfeng Nissan.Infiniti has no shortage of platforms, funds, and technology, so it is impossible for Dongfeng Nissan to give upthe strategic location of China'sluxury car market.

Infiniti's confidence and confidence in cultivating the Chinese market stems from the wholehearted support of Dongfeng and Nissan's two major shareholders.Backed by the strong resources and platforms of both parties, Infiniti has unique advantages in technical route, product layout, strategic planning and other aspects.After returning to the Dongfeng Nissan system, Infiniti will have a more systematic management, a stronger marketing platform, deeper R&D support, and a stronger asset scale.

Not only that, but the shareholders have recently dispatched Xin Yu, Wang Baojun and other "powerful leaders" to sit in Infiniti to inject new impetus into Infiniti's development.Under the blessing of strong leadership and system strength, Infiniti will gather unprecedented platform advantages and resource advantages, steadily promote the localization strategy, greatly improve marketing capabilities, optimize management structure, and further explore opportunities in the luxury car market. The deep development of the Chinese market has laid a solid foundation and has become the vanguard of Dongfeng Nissan in the luxury market.

Independent products Infiniti not only creates classics but also continues to break through innovation

Infiniti has products, and it is a product that dares to break through and a product matrix that is constantly enriched. It not only creates classics, but also boldly innovates, and is determined to bring more personalized product choices to Chinese customers.

In the past, Infiniti has created a number of classics with the attitude of pursuing the ultimate, and explored infinite possibilities with products that keep pace with the times, from the pioneering luxury flagship sedan Q45, to the luxury sports sedan G35 born for the pleasure of control, to The FX series marks the first perfect combination of sports cars and SUVs. Infiniti's products have been expanding into the future like an infinite road.

In February 2022, the new-generation Infiniti QX60, a new generation of Hyundai Oriental luxury large SUV, was officially launched. With its extraordinary Oriental design, exquisite and thoughtful luxury experience, comfortable driving experience and intelligent interaction of modern technology, it has won the favor of the elites of the era.At the event site, the new generation of Infiniti QX60 and the leather hand-made interactive area complemented each other, exploring the infinite beauty of life with users, making luxury more visible, sensible and tactile, showing "modern oriental luxury".

On the night of 2022 FAMILY DAY, the Infiniti QX50 WAVE version also made its debut. While interpreting the new luxury and new wave personality, it also integrates quality into life, and works with users to perceive the quality of life that blends luxury and temperature from the subtleties. In every square inch, we will appreciate the product quality of both appearance and talent.

In the second half of the year, Infiniti QX55, a "pioneering charming luxury coupe SUV", will also be launched, showing the brand's brand new look to the market and users with a shiny product business card.That night, Infiniti QX55 also debuted, paying tribute to FX's classic coupe tension style, with a bold and sultry red hot style, complementing the mocktail tasting area, communicating with users in a hotter and more emotional way, Dialogue arouses emotional resonance between people, cars and brands, and makes the charm of "talent and beauty" more deeply rooted in the hearts of the people.

In the future, Infiniti will launch more models, enrich product layout, upgrade user experience, and continuously meet the diversified and personalized needs of more car owners.

Proud partner Infiniti fulfills the brand promise and upgrades the service brand in an all-round way

Infiniti has partners, and it is a group of partners who live up to their love and work together. For the sake of partners, Infiniti will surely fulfill its brand promise, consolidate its service system, and live up to expectations.

Infiniti not only has a luxury brand reputation accumulated for more than 30 years, but also has dealers and investors who have always supported Infiniti, as well as media friends who have long paid attention to and supported Infiniti, and more than 350,000 Chinese car owners. The recognition and trust, and thousands of attention And fans who believe in Infiniti.

At the event, the owner's representative, Mr. Yang, took the stage and told the story between himself and Infiniti with pride, "I like the brand of Infiniti very much, and I pursue something stylish and decent. The whole brand of Infiniti is very tonal. It has a deep background, and from the outside to the inside, the details from design, materials to workmanship are meticulously done, which is very in line with my imagination of luxury brands and the pursuit of car use."

The choice and trust of thousands of car owners has allowed Infiniti to create a different definition of luxury.In order to give back to the love and support of Chinese consumers, and let more car owners feel the brand promise of Infiniti more deeply, at the 2022 FAMILY DAY scene, Wang Baojun officially announced: Infiniti's new service brand - "Friends of Infiniti and TA" The launch of pound will bring customers and friends 3 major brand service commitments, 3 major user care products and 3 major enjoyment experience rights, and enjoy luxurious value beyond expectations.

Among them, the brand service commitment, on the basis of the original 6-year/120,000-km free maintenance and 4-year/100,000-km free warranty, has upgraded two lifetime rights to replace the original parts at your own expense, lifetime warranty and lifetime free quality and accident rescue. , to ensure that customers can drive with peace of mind all the way; user care products have been upgraded in maintenance, parts, insurance and other services, giving customers a pleasant and intimate experience; Customers enjoy peace of mind.

As a luxury brand owned by both Dongfeng and Nissan shareholders, Infiniti not only seeks its own better development, but also shoulders the important responsibility of brand promotion.Infiniti will not only not withdraw from China, but will also make greater efforts to give full play to the unique advantages of the brand in the luxury car market, continue to cultivate in China and defend the Infiniti brand with a richer product matrix, better service experience, and stronger system strength Deserved position in the Chinese market.

Infiniti is firmly rooted in the determination of the Chinese market, and it is self-improvement, determination, innovation, breakthrough, and the dream of being uneasy with the status quo, and the passion for continuous transcendence, so as to define the extraordinary "modern oriental luxury" for the world. charm.On the journey of chasing the future, Infiniti is still and will always be with its friends, going on this infinite road, and continuing to better serve customers and give back to cooperation with the oriental cultural philosophy and lifestyle. partners and fans.

In 1987, the "INFINITI" brand name and logo of Infiniti were officially established.The elliptic curve in the LOGO represents infinite expansion and two lines that converge forward, symbolizing Infiniti's continuous progress in the field of luxury cars and infinite galloping towards the horizon. The four Is in the LOGO combination are like lane lines, extending forward. This is a line The road of driving is also the road of life.That night, Wang Baojun made the car logo gesture with both hands, which symbolizes the belief of breaking through the brand forward forever.

Yes, when all roads lead to the end, Infiniti takes the road to a farther horizon.