Mercedes partners with ZYNC to optimize in-car digital entertainment experience

According to foreign media reports, Mercedes-Benz has reached a cooperation with California-based technology company ZYNC.ZYNC will provide Mercedes with a premium in-vehicle digital entertainment platform designed to provide users with a seamless digital entertainment experience while maximizing the use of Mercedes-Benz's UI/UX technologies, such as the MBUX Hyperscreen .

Image credit: Mercedes-Benz

By partnering with ZYNC, Mercedes-Benz customers will have access to a wide range of third-party global and local streaming services.It is reported that the two parties plan to apply the cooperative digital entertainment to the Mercedes-Benz EQS and S-Class for the first time at the end of this year, and launch it to more models and markets in 2023.

Through a unified user interface, ZYNC can provide video streaming, on-demand content, interactive experience, local video programming, sports, news, games, etc., a total of more than 30 streaming services, or will attract movie lovers around the world and like high quality users of the content.

Magnus Ostberg, Chief Software Officer, Mercedes-Benz said: "By partnering with ZYNC, Mercedes-Benz aims to unlock the full potential of in-car entertainment with benchmark hardware such as the MBUX Hyperscreen, extending the MBUX digital experience to Beyond automotive. In addition to smoother, more direct and personalized access to ZYNC’s own and third-party content, the enhanced interactive services will help us further deepen customer engagement and conversations.”

Ultimately, consumers will be able to access an ever-increasing variety of streaming services optimized to maximize the visual quality and resolution available to specific Mercedes-Benz infotainment systems and screens.

It is reported that the ZYNC platform can provide first-class in-vehicle video playback, including adaptive bit rate and minimum in-vehicle cache requirements, and the platform itself is also compatible with a variety of digital rights management (DRM) formats.

Markus Schafer, CTO of Mercedes-Benz, added: "We want to offer our customers a unique vehicle entertainment experience. Technically, this vision can only be realized through the best hardware and software interaction."