The new Outlander unlocks the "traffic password" and fully evolves to show its prestige and strength

Traffic is in power, innovation is king.

From the field of live broadcast and delivery of goods, the sudden emergence of New Oriental's selection and live broadcast room shows that "subverting the pattern and reducing dimensionality" has become one of the important factors for breaking the game.In the automotive industry, how to avoid the involution and homogeneity of a new product launch has become a problem that many car companies want to solve.

Regarding this question, GAC-Mitsubishi gave a clear answer - taking product strength as a breakthrough, and comprehensively self-innovating.

First of all, 2022 is a special year for GAC Mitsubishi. At the critical moment of its 10th anniversary, the end of the first phase will mean the start of the second phase.Standing at the new starting point of the second stage, GAC Mitsubishi has thoroughly carried out self-innovation and evolution, and has radiated more new vitality through the new Outlander.

Looking forward, inheriting the profound heritage of the Mitsubishi brand, Outlander has been updated and iterated 4 times over 20 years since its birth in 2001, and has gained a good reputation in the market.At the same time, the Mitsubishi brand also has the Lancer Evolution, which performance car enthusiasts call "faith", and its brilliant achievements in Dakar and WRC World Rally.

Looking back, the Mitsubishi brand keeps thinking about "exploring the distance and challenging yourself". Under these two key words, it has created a brand strategic model that meets the needs of the urban population - the new Outlander.At the same time of product empowerment, based on the profound insights and thinking of the market, it has also created a new self-driving travel brand M-DISCOVER, and is committed to exploring new ways of travel and life together with consumers.

Now, with the mysterious veil of the new Outlander being unveiled step by step, the popularity is visible.Through the process of the new Outlander No. 24 and No. 25 being unveiled in China, whether it is an online live broadcast room or an offline Chongqing Auto Show, this new car has continued to attract the attention of the consumer market. product power” or more easily explain this phenomenon.

product

As a strategic model of the Mitsubishi brand, the all-new Outlander is called by Kenichiro Yamamoto, general manager of GAC Mitsubishi, "a key product of Mitsubishi Motors' global brand strategy, which will open up a new era for the Mitsubishi brand in China and even the global market."

Looking at it now, the strong debut of the new Outlander is actually not a simple comprehensive evolution, but a new model based on GAC Mitsubishi's precise insight into the return of users' demands for hardcore personality.The product side is clearly visible, embracing the breakthrough results under the mid-term plan of GAC Mitsubishi, standing in front of consumers with a new attitude.

The overall design of the new car is extremely bold and avant-garde. It adopts the new design concept "BOLD STRIDE", which completely subverts the previous style, and uses more bold and unique design elements to highlight the attitude and determination of the new Outlander standing at a "new starting point".

In terms of the product concept of "majestic and majestic", the new car is fully upgraded with a new design, excellent quality, sturdy body and innovative technology.Transmit to the outside world an attitude of eagerness to take risks and the confidence to move forward bravely.

The front face of the new Outlander is a new generation of Dynamic Shield, with a smoked black grille and a classic "X" shape, a matte black blade matrix embedded in the air intake grille, three slim chrome strips and daytime running lights. Connected to the turn signal lights, the new look brings a sense of dynamism and wildness, while also showing a touch of sophistication.

The sharp and narrow daytime running lights and turn signal lights at the top are arranged to better show the width of the body.While ensuring high recognition and uniqueness, it strengthens the heaviness of the front face shape, and fully interprets the hard-line aura.

On the side of the body, the new Outlander adopts sharp body lines, while the rear of the body is inspired by the rear-mounted spare tire of the classic Mitsubishi Pajero, using hexagonal concave lines to create a unique hexagonal tailgate. The horizontally arranged "T"-shaped taillights on both sides show a wider visual stance.In addition, the new car is equipped with 20-inch two-color wheels, which also adds a touch of sportiness and wildness to the overall posture of the body.

GAC-Mitsubishi, based on its insight into the changing needs of the consumer market in the new era, directly addresses the deep-seated demands of users from the level of product design. Under the product concept of "majestic", the all-new Outlander perfectly fits the brand-new, bold and unique hard-core design. The hard-line image of the SUV market conveys a bold and flamboyant charm to the majority of users.

In overseas markets, the all-new Outlander has proven its design recognition by winning the Good Design Award in Japan and the iF Design Award in Germany.

At the same time, in addition to the bright product level in the consumer market, the brand has also been fully evolved, bringing consumers a car experience that exceeds their expectations.

Brand

Reconstructing the core competitiveness of the brand may give the new Outlander new potential for sustainable development.

When the all-new Outlander was unveiled on June 24, GAC Mitsubishi also took the 10th anniversary as an opportunity to announce the creation of a new self-driving travel brand M-DISCOVER, shouting the brand slogan "Come with me, driving the joy of exploration", dedicated to Discover a new way of life in travel.

Lv Guojie, deputy general manager of GAC Mitsubishi, said at the press conference: "From the offline rider club 'Lingyue Club' to the online digital service platform 'M-SPACE', 59w+ car owners in 31 provinces and 339 cities, because Love and cohesion, achievement is our own world.”