"Car + Coffee" Combination Debuts Volkswagen's New Sagitar Customized Value "Super Cup" for You

The new FAW-Volkswagen Sagitar will be officially launched on June 28. Different from the previousnew carlaunches, the new Sagitar launched the "Speed ​​Collar Super Cup" theme event and invited Luckin Coffee to enter the scene.In the square of Chengdu Heshenghui, FAW-Volkswagen set up a huge coffee cup device with a height of 4.791 meters. This length is exactly the length of the new Sagitar, attracting many tourists to stop to browse and take pictures.

Cars&coffeeresonate at the same frequency as young people

The post-80s and post-90s have become the main force in buying cars. They are stylish, enjoy life, and yearn for a quality lifestyle. Coffee has almost become a must-have in their daily life.To a certain extent, coffee represents quality of life. The new Sagitar also has exquisite product power and superb quality workmanship of German cars, which is exactly the same as the target users’ desire for a high-quality lifestyle. young people's needs.

Image source: FAW-Volkswagen

In a sense, coffee represents vitality, youth and fashion.Sagitar is a classic model of FAW-Volkswagen, and it is also an evergreen tree in the car circle. The target users of Sagitar are enterprising young people in the new era who pursue quality life and social decency, and the groups who are keen to drink coffee are white-collar workers and young people. User groups are highly overlapping.

By inviting the Luckin Coffee pop-up store to enter the event site, and the creative interaction of the new Sagitar Super Cup experience area, it can guide the organic integration of the target user groups in the two fields of automobiles and coffee, which will produce unexpected "chemical reactions" .

After entering the Chinese market for many years, the Sagitar has been constantly improving. For example, the new generation of Sagitar has a longer wheelbase for Chinese users to better meet the needs of domestic consumers. This new Sagitar not only has a more dynamic appearance, but also improves in technology and power. Simultaneously upgraded, the new Sagitar truly conveys the concept of youth and fashion to users through this customized "Super Cup" event, and expects the young and technological new Sagitar to once again establish the image of a compact car benchmark.