Lynk & Co's European subscription fees increase by 10%

According to foreign media reports, Lynk & Co said it plans to increase the subscription price of its 01 compact SUV by 10% in Europe, with the new price applicable to new and existing customers.

Lynk & Co said the monthly subscription fee for the brand's plug-in hybrid model will increase from 500 euros to 550 euros (about $582), with the new prices starting this month for new customers and for existing customers starting Sept. 1. .

The company did not give a reason for the price increase, but global automakers are currently being hit by rising prices for raw materials, parts and logistics.

The price increase has also led to dissatisfaction among many customers, many of whom expressed their emotions on a German online forum devoted to the brand."Lyk & Co has learned so much from Netflix's subscription model," wrote one customer.

Alain Visser, head of Lynk & Co's business outside of China, told the media at the recent MOVE 22 event in London that subscription revenue accounted for "90 to 95 percent" of Grammy's European retail sales, saying: "This is our biggest surprise. , but actually that's what we want as well."

Image source: Lynk & Co

Visser revealed that private buyers account for about 70% of its sales in the European market, and these consumers come from countries such as Germany, Belgium, the Netherlands, France, Italy and Spain.As of the end of April, Lynk & Co had 5,478 registrations in Europe this year, according to Dataforce.

In addition to paying a monthly subscription fee, consumers can buy the Lynk & Co 01 for 44,500 euros, an increase from its original price of 42,000 euros.

The brand recently streamlined its lineup in Europe, scrapping a full-hybrid model, leaving only a plug-in hybrid version."At first we were concerned that plug-in hybrids wouldn't appeal to urban customers," Visser said. "But then we realized that PHEVs are about 90% of the total. So we said, from a brand perspective, in order to be As a sustainable brand, we need to focus onelectrificationas soon as possible .”

Visser also added that Lynk & Co plans to launch a fully electric model in the UK in 2024.The company has not disclosed plans to expand its product range in Europe, but its lineup in China has grown to six models.