Han Zhao: Integrate innovation, win-win new ecology of smart car alliance

From June 27th to 29th, the 2022 China Automotive Supply Chain Conference and the First China New EnergyIntelligent ConnectedVehicle Ecological Conference were held in Wuhan Economic Development Zone, Hubei. new ecology".The conference was jointly guided by the Ministry of Industry and Information Technology, the Hubei Provincial People's Government, and the China Machinery Industry Federation, co-hosted by the China Association of Automobile Manufacturers and the Wuhan Municipal People's Government, Wuhan Economic and Information Technology Bureau, Wuhan Economic and Technological Development Zone Management Committee, Wuhan Co-organized by the Municipal Intelligent Automobile Industry Promotion Association and Auto Zongheng Omnimedia, Dongfeng Motor, Black Sesame Intelligence and Horizon are partners.Lantu Free, Lantu Dreamer and Dongfeng Fengshen Haoji are the official service vehicles of this conference, providing travel services for conference guests.Among them, at the theme forum of “Multiple Co-creation—Building a New Ecology of Intelligent Connectivity” held on the afternoon of June 28,Han Zhao, Director of the Technology Department of China Association of Automobile Manufacturers and Deputy Secretary-General of the Smart Connected Vehicle Industry Ecology Alliance,delivered a keynote speech.The following is a transcript of the live speech:

Distinguished leaders, distinguished guests, good afternoon, I am Han Zhao of China Association of Automobile Manufacturers. I am very happy to discuss product development and cooperation with you.The first half of today's forum is about software ecology and data ecology, which are the foundation of the intelligent networked ecology.Now, on behalf of the ICCE Alliance, I will share with you the alliance's work in the cross-border integration of smart terminals and vehicles.

The main direction of the alliance is the integration of smart terminals and cockpits, including digital car keys and the interconnection of mobile phones and car machines.First of all, from the perspective of the cockpit experience, as the leaders and experts said in the morning, autonomous driving is the crown on the commanding heights of the entire intelligent network connection, and cockpit intelligence is the key area of ​​the intelligent network connection.At present, the development of domestic cockpit products has entered a period of rapid development, and the demand for cockpits by domestic users is also growing rapidly, which has exceeded the global average level and is expected to exceed 75.9% by 2025.

The important direction of the cockpit experience is essentially based on the needs of users and develops from a single point to a scene.As a brand-new "intelligent terminal", the car will have more needs for interconnection and coordination with personal terminals, so as to provide more comprehensive and convenient Experience, such as car search, unlock, navigation, music, calls, reminders and other main scenes, allows users to feel the scene-based experience such as "third living space" in the cockpit.Therefore,creating a rich cross-device and cross-scenario smart interconnection experience will become the key direction for the future competitiveness of smart cockpits.

The smart interconnection industry dominated by car and mobile phones is booming. Based on unified standards, the interactive linkage and ecological mutual assistance formed can seamlessly connect the user experience inside and outside the car, and the experience capabilities are complemented and strengthened, bringing benefits to all parties in the industry. more value.At present, thedigital car key market has passed the incubator of the market. It is estimated that 30% of the models will be equipped with digital car keys in the future, and the total number is expected to exceed 8 million.In the connection between mobile phones and cars, we have counted the mainstream car models in the industry, which are expected to cover more than 1,000 models.We believe that through continuous and open cross-border cooperation, integration and innovation will be developed in depth, and the car key mobile phone and car interconnection industries will have great potential.

In the trend of digital car key technology, the dual routes of non-inductive Bluetooth and non-inductive UWB will continue to coexist.First of all, with the large-scale commercial use of Bluetooth digital car keys, the experience of Bluetooth sensorless car keys will continue to improve. Coupled with the ecological advantages of abundant Bluetooth devices and low cost, the scale of Bluetooth car keys will continue to grow.In the short and medium term, Bluetooth car keys will still be the mainstream option in China.Secondly, manufacturers of UWB digital car keys have started technical verification, but there is still great uncertainty in the field of UWB digital keys. First of all, the price is high, the interoperability between chips is poor, and the cooperation mode between devices related to mobile phone manufacturers Not clear, IEEE standards also affect uncertainty.

From the perspective of the digital car key industry trend, the experience is simple and easy to use, and the structure is simple and efficient, and will gradually be recognized and adopted by the industry.Just like driving, parking, and maintenance, the digital car key embodies a more convenient sharing scene; the experience of the sensorless digital car key is compared with the master car key, freeing hands, and the experience is further improved; we judge that wearable devices It will be the main scene of the next industrial application; the wearable has fast and convenient, intelligent reminder to view at any time, can be taken out for car control in real time, innate sense of technology, and at the same time it does not need to be put in the pocket, avoiding additional Blocking, the experience will be better; as far as we know, mainstream TOP car manufacturers have developed and commercialized wearable digital car keys, the alliance will formulate corresponding specifications this year, and cooperate with all parties in the industry to optimize and standardize digital car keys current experience issues;

Looking at the trend of mobile phone and car interconnection, the original version 1.0 everyone thought about ecological replacement, the competition between mobile phones and cars on the screen, and now with the continuous integration of interconnection solutions, the new partnership is judged to be an ecologically complementary relationship. Add mobile phone programs to the list, and the two sides will realize mutual integration and complementarity, including software and hardware. The mobile phone and car-machine interconnection solutions will be more integrated, and the society will form synergy and mutual assistance.

The interconnection of mobile phones and vehicles requires a unified interconnection standard to better move towards a scene-based experience.The interconnection standard is not only to solve the interconnection between mobile phones and car machines, but also can be multiplexed to car machines and in-vehicle IOT devices, such as car driving recorders and so on.ICCE cooperates with the largest Internet of Things alliance and GIIC in China to reduce the adaptation cost of car manufacturers and suppliers. For consumers, this interconnected relationship will no longer be troubled, and it will further move towards the third ultimate life experience.