Feng Chao of Dongfeng Motor: Development Trend and Prospect of Cockpit Intelligence and Interconnection

From June 27th to 29th, the 2022 China Automotive Supply Chain Conference and the First China New EnergyIntelligent ConnectedVehicle Ecological Conference were held in Wuhan Economic Development Zone, Hubei. new ecology".The conference was jointly guided by the Ministry of Industry and Information Technology, the Hubei Provincial People's Government, and the China Machinery Industry Federation, co-hosted by the China Association of Automobile Manufacturers and the Wuhan Municipal People's Government, Wuhan Economic and Information Technology Bureau, Wuhan Economic and Technological Development Zone Management Committee, Wuhan Co-organized by the Municipal Intelligent Automobile Industry Promotion Association and Auto Zongheng Omnimedia, Dongfeng Motor, Black Sesame Intelligence and Horizon are partners.Lantu Free, Lantu Dreamer and Dongfeng Fengshen Haoji are the official service vehicles of this conference, providing travel services for conference guests.Among them, Feng Chao, deputy director of the Intelligent Software Center of Dongfeng Motor Technology Center,delivered a keynote speech atthe theme forum of "Multiple Co-creation—Building a New Ecology of Intelligent Networking" held on the afternoon of June 28 .The following is a transcript of the live speech:

Thank you to the organizing committee for giving me this opportunity. I took a look at today's vehicle company and I am the only one. I also want to share with you our own thoughts on the development of future cockpits and what cockpits will be brought to users from the perspective of the whole vehicle. .Let’s look at the general environment first. This is the material of several market researches. The penetration rate of the current cockpit, the smart cockpit penetration rate we are talking about, reaches 100,000 to 300,000, and the cockpit independent brand has exceeded 50%. Director Han's data is similar.

According to the user's demand intention survey on the cockpit, 17% of them must buy a car, which greatly increases the interest in car purchase by 60%, and 80% of users have a great influence on the quality of the cockpit or the experience of the cockpit on their willingness to buy a car. Estimated from the full life cycle value of the vehicle, we used to buy a car with a cost of 10,000 yuan per year within five years at most. In the future, in the process of iterative upgrade of the vehicle in the aftermarket and service, this is a huge cake.

In terms of policies and regulations, most of the regulations are from the innovation and guidance of smart cars, and more around intelligent driving. In July 2021, the opinions on product access, information security, and future OTA guidance. This section is for The entire cockpit, including the iteration of the vehicle OTA, has a relatively large impact.

For the current car buyers, the post-95 generation in the Z era are now working, and they are also facing the prospect of having children to buy a car. They are the main user groups for our vehicle purchases. Their characteristics are relatively obvious. They are born with the Internet. Elementary school is playing ipad, and junior high school has QQ and WeChat. Their living habits and needs are all based on the Internet. We are also considering how to continue his daily dependence on electronic products in the future cockpit.

In terms of industry, vehicles are related to almost all industries, including display technology, biometric technology, including human-computer interaction, voice, gesture recognition, eye tracking, games in living space, and communication technology. The basic technology is a trend of cross-border integration. Everyone has reached a consensus on the business model. After the vehicle is sold, it is the starting point of vehicle operation. In the course of 10 years or 10 years, what kind of surprises can our vehicles bring to users, especially the OTA of the whole vehicle. The green car outside is the car we will be launching next month. Car OTA, after OTA, we will continue to satisfy the user, constantly have new needs, how to realize these needs.

Second, the development direction of future cockpit intelligence should be considered from the perspective of the environment.It is a technical architecture, and the main feature of hardware development is that it must have a certain advance.Mr. Cao of Neusoft said that the software should be done first and then the hardware. It is difficult to implement. When the chip already has a specification sheet, we have to consider with the chip company how to seamlessly fit the chip into the chip two years after it comes out. The needs of users continue to grow, and the software architecture of SOA can finally be achieved. Meet the personalized needs of users.

From the perspective of the intelligent key points of the cockpit, the core two are to meet the requirements of human-computer interaction. From the aspects of vision, hearing, smell, feeling, and touch, how to use relevant industrial technologies to meet users' needs for the whole Require.

There are also smart services, which integrate our technology in the daily IOT into the car to allow users to seamlessly connect, so it brings the demand for connected services and in-vehicle services, and understands people and cars better.

There are two characteristics of human-computer interaction.One is multi-modal interaction. I personally think that voice is the mainstay. More than 80% of human-to-human communication relies on language communication. If it can assist lip language, facial recognition and gestures, it can be guaranteed during the recognition process. Safety, as well as active interaction, many functions of the vehicle may not be understood by users. During the driving process, how to switch in with one key and directly access this function with voice. Recommend these scenarios to users, such as when going on a highway, which functions will be used, and which functions will be used in traffic jams. We can push this function first and let users choose. Active delivery is our current cockpit. direction.