Tianma Microelectronics Liu Jinquan: Adding wings to the cockpit - the future of smart cars with "screen"

From June 27th to 29th, the 2022 China Automotive Supply Chain Conference and the First China New EnergyIntelligent ConnectedVehicle Ecological Conference were held in Wuhan Economic Development Zone, Hubei. new ecology".The conference was jointly guided by the Ministry of Industry and Information Technology, the Hubei Provincial People's Government, and the China Machinery Industry Federation, co-hosted by the China Association of Automobile Manufacturers and the Wuhan Municipal People's Government, Wuhan Economic and Information Technology Bureau, Wuhan Economic and Technological Development Zone Management Committee, Wuhan Co-organized by the Municipal Intelligent Automobile Industry Promotion Association and Auto Zongheng Omnimedia, Dongfeng Motor, Black Sesame Intelligence and Horizon are partners.Lantu Free, Lantu Dreamer and Dongfeng Fengshen Haoji are the official service vehicles of this conference, providing travel services for conference guests.Among them, Liu Jinquan, deputy general manager of Tianma Microelectronics Co., Ltd., delivered a keynote speech atthe theme forum of "Multiple Co-creation - Building a New Ecology of Intelligent Networking" held on the afternoon of June 28 .The following is a transcript of the live speech:

Good afternoon everyone, there are still a lot of things to do in the software, and there are a lot of uncertainties in the continuous optimization. With the software in the car, how does the software define the future of the car, and the continuous development of the cockpit also puts forward more and more problems for the hardware. The more the requirements are, the faster the software will be iterated on in the future, and will the hardware be iterated quickly?How does hardware help the development of bicycles?

My report is divided into three parts. The first part is the trend of car display. You can see that the above line is the process of car development and interaction, in three stages.What I want to talk about is the following. Can you see whether the car is simulating the development of mobile phones in the past?More than ten years ago, the mobile phone had a very small screen, 3 inches. The Apple mobile phone just came out with a 3.5-inch screen. Everyone thinks it is a big screen. Today, the form of mobile phones is constantly developing rapidly. With the development of smart cockpits, the Changes can happen quickly, as scenarios and experiences evolve.

Two major trends, one is the intelligent trend, will drive the hardware in the car, not only the software, but also the hardware will continue to iterate.

The other is the trend of electrification. As you can see from the picture, the coverage rate of electric vehicles in many automakers will be very high after 2030. It is not easy to say what the status of fuel vehicles will be by 2040. Many automakers have already announced, maybe at that time There are very few cars.

Based on the above two trends, we can see the application trend of the screen in the car, there are several trends,one is high-definition, there is a large screen, and there are multiple screens, from the instrument to the central control and the integrated cockpit , and projection display, etc. several sub-fields can continue to change in the application of the screen, from the previous small size, low resolution, to the future size, to the continuous improvement of the resolution, this In fact, it is helping to improve the experience and functions of the car's smart cockpit.

We have summarized the application trend of screens in cars. There is a word called CAPTURE.C stands for personalized design and cost. Personalized design is becoming more and more important, and car manufacturers are more and more concerned about how to put the screen in the car, and how to do it. The sense of technology, how to integrate with the car.Another is cost. As the screen gets bigger and bigger, the cost becomes more and more critical. We are very clear.A is styling, and styling is becoming more and more important.P is performance. After the screen application increases, the requirements for performance, whether it is optics or reliability, are getting higher and higher, including the requirements for anti-electromagnetic environment applications.T is human-computer interaction. It is said that the ratio of visual acquisition of information is the highest among all the senses. How to interact with people and cars here, in addition to the eyes, there are other tactile senses, as well as fingerprints and face recognition will be integrated into the application of the screen.

U is super large screen, R is reliability, electric/intelligence is leading the trend of the industry, reliability and quality have also become a problem that we should pay more and more attention to, this need not be avoided, it is more and more important, especially After the screen becomes larger, the requirements for the entire design are getting higher and higher, and there are more and more applications of new technologies. The previous colleagues mentioned that the application in the car is not only the five aspects I mentioned, it is far more than that.

The second part is the solution.The first is the display effect. We have developed several generations of products. The screen in the car used to have a frame in the middle. Everyone saw that the grade was not high enough. In the future, it will be the state on the right. It is integrated or black, and you can see things that are very classy and technological.

How to display better when the screen is bright, including picture quality, this is also how we continue to iterate with several generations of new technologies, and different technologies will bring different feelings to the display effect.