Dongfeng Peugeot Citroen H1 sales jump 39% YoY

Beijing (Gasgoo)-

In June, Dongfeng Peugeot Citroen Automobile (DPCA) achieved impressive momentum in its monthly sales, maintaining a positive growth for 19 consecutive months.

Photo credit: DPCA

In the past month, DPCA delivered 10,367 vehicles, summing up to a cumulative sales volume of 56,370 vehicles in the first half of 2022. Comparing to the same time period of last year, DPCA witnessed a 39% surge in its H1 sales.

The Sino-French joint venture credited the blooming performance to their operation strategies.

Frist of all, the company put a slew of new or refreshed models on the market since the beginning of the year. On June 8th, Dongfeng Peugeot unveiled the new 408 model, the first model to bear the brand’s new lion logo, and kicked off blind reservations. The order volume for the refreshed model surpassed 10,000 units in the first half hour since the reservation started.

Secondly, Dongfeng Citroen and Dongfeng Peugeot have been actively implementing the precise marketing strategy, orchestrating series of marketing events to boost brand image and sales.

Finally, DPCA has been strengthening its customer service system, providing a comprehensive, detailed, and transparent experience. The company offers vehicle pickup/drop-off for aftermarket service, house-call maintenance service, customer care fund, and many others. The considerate services helped increase customers’ trust and reliance on the brand.