Renault vows to be Europe's greenest car brand

Renaultboss Luca de Meo claims the company will be the "greenest brand in Europe" by 2030, promising that nine out of 10 cars it will sell will have electric powertrains to make.

The French company is focusing on sustainability and new technologies as part of its plans to revitalize the brand under de Meo's "repositioning" growth strategy.

"The success of the group's turnaround largely depends on our ability to reposition the brand for sustainable mobility,"de Meo said in an online presentation atRenault 's talks. He did not say howRenaulthas become "the most environmentally friendly .""Details of the car company.Several rivals, including Volvo, have pledged to become purely electric by 2030, while Renault's strategy is a combination of electric and electric models, depending on market demand.

The move towards sustainability is at the heart of the company's "fashionable blur" focus, which de Meo said was crucial to helping revive Renault's fortunes in the high-value C- and D-segment markets.

"This is how we interpret modernity," De Meo said."Our cars have more value, and the way we make them has more value. I have a history coming up. Society is embracing values ​​that are close to Renault's history."

Highlighting Renault's history of producing small utility cars and electric vehicles like the Zoe, de Meo said: "We are a warm and human brand. We have everything to match our world: after decades of fast fashion And after over-consumption, our responsibilities are clearer and a more conscious sharing model.

"The good news is that if it's not on pole then we'll start a lot of races in the first row of the grid."

The company is currently expanding its range of E-Tech hybrid and plug-in hybrid vehicles.The current Clio E-Tech hybrid and plug-in hybrids of the Captur and Mégane will be joined this year by a new Arkana SUV coupe and hybrid version of the Captur and a sedan version of the Mégane PHEV.

Renault has also developed a new 1.2-litre three-cylinder engine that will serve as the basis for a 197bhp hybrid and a 276bhp four-wheel-drive plug-in hybrid.The new powertrain will arrive in 2024 and will be offered on Renault models in the premium segment, particularly in the C-SUV segment.

Renault will also launch the Mégane E-Tech Electric crossover later this year, when Renault will join the Zoe in the company's electric vehicle lineup.

As well as investing in electric vehicle and hybrid technology, Renault also plans to boost its sustainability credentials with the Re-Factory circular economy hub developed at the Flins plant.The plant will be able to recycle up to 120,000 vehicles (including electric vehicles) a year.Renault has also pledged to be "the best manufacturer in the world" in the percentage of recycled materials it supplies in vehicles by 2030.

In addition, Renault aims to become France's technology leader, and recently agreed to develop a "software republic" with four other companies to develop urban mobility solutions.