Average age of buyers of iconic Ford Mustang sports car continues to grow

The average age of buyers of the iconicFord Mustangsports car has continued to grow over the past decade, but the manufacturer thinks there's absolutely nothing wrong with it.

As far as talking with muscle car and truck marketing manager Jim Owens, the Mustang pony car turned out to be more attractive to buyers than its predecessors in an interview with the current generation, even though the trend has been going on for at least a decade.Mustang buyers are getting old, but Ford sees no problem - according to Owens, the iconic sports car represents a stage in its life.He points out that sports cars are primarily of interest to young people because as people age, people change their priorities for practicality and economy.

"There are some Mustangs in life that aren't as comfortable for you," Owens said.

A Ford spokesperson linked the average age of Mustang owners to 1960s nostalgia, noting that the Mach-E electric crossover is only aimed at buyers who once made the coupe uncomfortable.The pony car was the world's most popular sports car for the second year in a row, and the best-selling coupe for the sixth year in a row, based on last year's sales.Ford sold 80,577 Mustangs worldwide last year, accounting for 15.1 percent of the global sports coupe market, up from 14.8 percent in 2019.