Geely's radar car brand officially released its first model, the radar RD6, which will be launched this year

On July 12, the RADAR brand was officially released, with the Chinese name "Radar", and its first pickup RD6 based on SEA's vast architecture made its debut.It is known that the radar RD6 accelerates from 100 kilometers to 6 seconds, and the pure electric cruising range exceeds 600 kilometers.It will be listed this year, and the "0 yuan reservation" channel has been opened.

Source: Radar Auto Official

At the Radar Auto brand press conference, Dr. Ling Shiquan, CEO of Radar Auto, said: "The brand is positioned as a mobile multi-charged space. Radar is not only a brand that focuses on technology, but also a brand that advocates nature and humanity, and emphasizes a diverse outdoor lifestyle."

Mr. Yi Han, CGO (Chief Business Growth Officer) of RADAR Automotive, said: "RADAR will launch a lifestyle sub-brand that fully focuses on outdoor lifestyles - RADAR Weekend."

In addition, the Radar Automobile brand also announced that it will jointly develop a variety of outdoor camping expansion equipment with the camping equipment brand Naturehike, and the joint series of products will be unveiled in the second half of this year; "plan.Invite environmentalists online to join us in protecting nature.

Radar RD6, the first model of the Radar brand, is a pure electric pickup based on the vast architecture of SEA.The vast SEA architecture is the smart pure electric architecture with the largest bandwidth in the world and the most efficient smartelectric vehiclesolution in the world.Not only that, the radar RD6 has a large storage space and a full-scene discharge function of super power, which can be urban or wild.It is known that the 100-kilometer acceleration of the radar RD6 reaches 6 seconds, and the pure electric cruising range exceeds 600 kilometers.It will be listed this year, and the "0 yuan reservation" channel has been opened.The first batch of pre-booking users can not only enjoy the priority to pick up the car, the preferential rights to the new product launch event, etc., but also get the exclusive certification badge of the official App brand of Radar Auto, and a variety of outdoor camping equipment worth 5,000 yuan. Car pickup package.

From the perspective of product planning, Radar Auto will launch a scene-based product matrix focusing on outdoor lifestyles in the future, including medium-sized pure electric pickups, medium and largenew energypickups, full-sized pure electric pickups, off-road SUVs, ATVs, etc. Hybrid and other power modes.In addition, the Radar car brand is backed by Geely Group, and has high-quality resources such as R&D, production, procurement, and sales systems. Based on Geely Group's powerful Internet of Things technology, it will be based on the new track of "new energy + diversification", and accurately deploy diversified life markets. .

According to the website of the State Intellectual Property Office, as early as February 2021, Zhejiang Geely Holding Group Co., Ltd. and Geely New Energy Commercial Vehicle companies jointly applied for invention patents, including a body structure and vehicle for pickups.In November 2021, Geely Pickup Truck Parts (Shandong) Co., Ltd. and Geely Pickup Truck Sales (Shandong) Co., Ltd. were established. The shareholders of both companies are Hangzhou Geely Automobile Research and Development Co., Ltd.Geely Pickup Truck Parts (Shandong) Co., Ltd. has been renamed Radar Automobile (Shandong) Co., Ltd. in June 2022, which is wholly-owned by Zhejiang Geely Holding Group Co., Ltd.In addition, in December 2021, Zhejiang Geely Holding Group Co., Ltd. applied for the trademark "RADAR" for registration.

At the end of May this year, the State Council issued the "Package of Policy Measures for Solidly Stabilizing the Economy", which mentioned that it is necessary to study the further relaxation of the restrictions on pickup trucks entering the city.According to public data, as of June this year, 15 provinces (municipalities directly under the Central Government) across the country have issued documents proposing to relax the restrictions on the movement of pickup trucks, and 9 prefecture-level cities have joined the camp to lift the ban on pickup trucks.Among them, Yunnan, Liaoning, Henan, and Hebei are the first four provinces to lift the ban.

On July 12, according to data released by the Passenger Federation, the pickup truck market sold 52,000 units in June 2022, a year-on-year increase of 19.0% and a month-on-month increase of 22.3%.From January to June, it reached 259,000 vehicles.In addition, according to the China Passenger Car Association, pickup truck models have multiple functions, suitable for both urban and rural areas, and have a wide variety of usage scenarios. Therefore, under the general tone of the national automobile consumption promotion policy, people's consumption of pickup trucks will also appear advanced. requirements for electrification and electrification.Driven by the increasingly active pickup culture, the pickup market consumption will inevitably continue to grow rapidly.

According to data from iiMedia Research, from 2014 to 2021, the market size of domestic camping camps has soared from 7.71 billion yuan to 29.9 billion yuan. It is expected that the growth rate will reach 18.6% in 2022, and the market size will reach 35.46 billion yuan.The willingness to travel is more inclined to go to nature, and exquisite camping and outdoor leisure travel have become new trends in travel.Car categories such as sedans, SUVs, and MPVs are the main travel choices for users, and there is a lack of a truly outdoor-focused model in the market.The lifestyles of users have become more diversified, which also unlocks more possibilities for Radar brands.