A number of models performed well GAC Toyota's half-year sales hit a record high of 500,000

In 2022, the progress bar is more than halfway through, and the half-year sales results of major car companies will be released one after another.In the first half of the year, under the impact of repeated epidemics and chip shortages, the passenger car market faced great challenges, and many car companies fell into negative growth.GAC Toyota bucked the trend against the backdrop of the sluggish market, and achieved impressive results with sales exceeding 100,000 units in June and over 500,000 units in the first half of the year. Both monthly and half-year sales hit record highs.In the January-Junesalesrankings of passenger car manufacturers released by the China Passenger Car Association, GAC Toyota ranked first among joint venture car companies, with a year-on-year growth rate of 19.9% ​​ranking first among mainstream joint venture car companies.

Taking into account both speedand quality, the TNGAexplosion effect continues to be released

In 2021, GAC Toyota will sell 840,000 units, setting a record for annual sales.In 2022, GAC Toyota will take advantage of the momentum and sell 500,200 units from January to June, far exceeding the same period last year.Not only has it achieved high growth on a high base, but the "gold content" of development is also full of quality.Among the sales of over 500,000 units in the first half of the year, 303,568 mid-to-high-end models including the three flagships (Senna, Highlander, Camry), Vesa and Willanda were sold, accounting for 60.7%; The flagship sales volume was 215,101 units, accounting for 43% of all models.At the same time as the high-end volume is increasing, the momentum of "higher distribution is more popular" is also continuing.According to the sales data of GAC Toyota in the first half of the year, the top-end platinum version of the Saina accounted for 33%, and the sales volume of the Highlander models above 300,000 yuan accounted for 69.2%.

With the support of TNGA and Shuangqing, GAC Toyota has shown a hot sales trend of "multi-point blooming".Senna has been in the top spot in the MPV market for 5 consecutive months after delivery; Highlander ranked No. 1 in the hybrid market for 4 consecutive months; Camry ranked first in the mid- to high-end sedan market for 8 consecutive months; Willanda Ranked among the top three joint venture medium-sized SUVs for 3 consecutive months; Lelink Shuangqing won the NO.1 hybrid sedan for 7 consecutive months; Feng Landa's sales in June exceeded 10,000, and it entered the top camp in the market segment.

Looking at the market performance of GAC Toyota, since 2012, it has maintained positive growth for ten consecutive years, depicting a beautiful upward curve.Fearless of "black swan" disturbances, GAC Toyota's "evergreen tree" model has contributed greatly to achieving a rare year-by-year increase in the industry.Camry has accumulated sales of 2.13 million units since its launch 15 years ago, continuing to lead the value upgrade of mid- to high-end sedans.Since the Highlander was domestically produced in 2009, the cumulative sales volume has exceeded 1.21 million units, and its status as the king of the seven-seat SUV is unshakable.The Ralink family has made great strides in the seven years since its listing, with the cumulative sales exceeding 1.45 million units, and the sales exceeding 200,000 units for 4 consecutive years, creating the "Railing Speed".While the "Evergreen Tree" models are playing steadily, GAC Toyota has increased the introduction of new cars in recent years, forming a multi-echelon pyramid-shaped product matrix, laying a solid foundation for continuous positive growth.

Activelypromote the three major strategies and pressthe "accelerationbutton" forreform and transformation

In the first half of 2022, while developing steadily, GAC Toyota embraced the changes of the times, actively promoted the three strategic actions of comprehensive high-end, all-round electrification, and all-field technology, accelerated innovation and reform, and built future-oriented competitiveness.

The comprehensive high-end strategy has been advanced in depth, and the brand "moat" has been continuously widened and deepened.GAC Toyota continues to consolidate the TNGA product pyramid to better meet the increasingly diversified consumer demands.The basic models such as Feng Landa and Lei Ling family raise the value baseline and strengthen the advantage of "starting with high allocation".Waist strengths such as Weiza and Weilanda enhance the sense of value and gain.The three flagships increase the traction of the tower top and push the value center to move up further.While creating high-value products, GAC Toyota continues to improve high-quality manufacturing and high-satisfaction services, continuously deepen user reputation, and strive to continue to lead in the wave of consumption upgrades.In addition, GAC Toyota also strives to create a high-quality experience, shaping the branding IPs of multiple models such as "Time of the Race" and "Highlander 5+2+7'high life", bringing users a more refined and pleasant experience , to achieve the upgrade from quality trust to taste satisfaction.

In line with the "dual carbon" wave, GAC Toyota has accelerated the implementation of its all-round electrification strategy with dual-engine hybrid as its cornerstone.As a pioneer in the hybrid market, GAC Toyota has been cultivating for many years and ushered in a bumper period. In the first half of 2022, the sales of hybrid models doubled year-on-year, accounting for more than 30% of all models.At a time when oil prices are high and the price of pure electric vehicles is increasing, hybrid models have attracted much attention. GAC Toyota will increase the promotion of dual-engine hybrid vehicles, promote the hybridization of all products, and expand its leading edge.With the entry of the e-TNGA pure electric medium-sized SUV bZ4X, GAC Toyota has actively carried out a new layout ofnew energy, carried out innovative explorations in the fields of production, marketing, service, and user operation, and built a full-link electrification system capability.

In terms of technology strategy in all fields, GAC Toyota has accelerated the layout of product intelligence and technology ecosystem, and continuously improved the "pleasure index" of user experience.Continue to deepen the "customer hospitality in the digital age", accelerate the upgrade and transformation of third-generation stores, and deepen the "online + offline" full-scenario worry-free car purchase and car service.As of June 2022, the registered users of Fengyunxing APP reached 4.68 million, and the monthly active users in June reached 1.12 million.In addition, GAC Toyota has also accelerated the digital transformation of its business, continuously improved the efficiency of operation and management, and formed new momentum for high-quality development.

Effectively help "steady growth" to achieve "threeincreases" inoutput value,tax paymentand employment

2022 coincides with the 18th anniversary of GAC Toyota. Looking back on the road ahead for the past 18 years, GAC Toyota has always adhered to the concept of "Beautiful Building, Smile and Win-win" while developing steadily, and actively fulfilled its social responsibilities.Starting from the first tax year in 2006, as of the end of December 2021, GAC Toyota has paid a total of 166.5 billion yuan.In the tax credit rating assessment by the Guangzhou Taxation Bureau of the State Administration of Taxation, GAC Toyota has been rated as "Class A Taxpayer" for 16 consecutive years.

In the first half of 2022, GAC Toyota actively implemented the national economic development principle of "steady leadership, seeking progress while maintaining stability", driving the smooth operation of the supply chain and improving the quality of operations. From January to June, the total industrial output value was 74.77 billion yuan, a year-on-year increase of 39.5 percent. %.Statistics show that GAC Toyota ranks first in Guangzhou's automobile industry in the ranking of Guangzhou's enterprise output value from January to May.

Under the influence of the complex economic situation and many challenges in the auto market, some auto companies have laid off employees.GAC Toyota actively responded to the national policy of "stabilizing employment and ensuring the employment of residents". In the first half of the year, it recruited 2,465 new employees, and planned to recruit 3,047 employees in the whole year, maintaining a positive growth in the number of employees, demonstrating corporate responsibility.

Since taking root in Nansha, GAC Toyota has been actively deploying and improving its industrial chain, promoting the formation of the first 100-billion-dollar automobile industry cluster in Nansha, helping Nansha’s regional economic development, transformation and upgrading, and building an automotive industry highland in the Guangdong-Hong Kong-Macao Greater Bay Area.As a practitioner of the concept of low-carbon environmental protection, GAC Toyota has always aimed to be "China's No. 1 environmental and sustainable development enterprise", build a green-based factory, and effectively promote energy conservation and reduction in all aspects of the entire value chain. carbon, to help the country achieve the "dual carbon" goal.

With the implementation of policies such as the halving of the purchase tax and the steady progress of the resumption of work and production in the industrial chain, the recovery of the automobile market in the second half of the year can be expected.GAC Toyota, which has achieved growth against the trend in the first half of the year, will step up and move forward to the "annual sales club of one million vehicles", accumulate the leading strength of high-end car companies, and go all out to mass-produce happiness for users and contribute to the regional economy and society. Contribute more power to development.