Delivered over 355,800 vehicles in half a year, Mercedes-Benz forged ahead

The first half of 2022 is full of ups and downs for the Chinese auto market, full of too many uncertain factors.The repeated epidemics, rising raw material prices, and supply chain shortages continue to restrict the development of China's auto market. For auto companies, how to make changes in the face of market uncertainty has become a new challenge.

Especially for theluxury carmarket, the pressure on it can be imagined.As a leader in the luxury car market, Mercedes-Benz has also been affected to a certain extent, but it is still moving forward steadily. In the first half of the year, it delivered more than 355,800 new cars in China.With the introduction of support policies for automobile consumption in various places, the market is gradually showing a recovery trend.In the past June, Mercedes-Benz's sales in the Chinese market increased by 6% year-on-year, with double-digit growth in core luxury products such as the C-Class sedan, E-Class sedan and GLC SUV.

In the face of the critical period of electrification transformation, Mercedes-Benznew energymodels also achieved good sales results and achieved substantial growth.Mercedes-EQ products achieved a quarter-on-quarter growth of 28% in the second quarter, among which the EQC pure electric SUV market performed steadily, and the new-generation luxury EQA SUV, EQB SUV and the large luxury electric benchmark EQS saw a steady increase in the market performance in the first sales year. Plug-in hybrid models continued their strong momentum.

In addition, high-end luxury models still performed well, and new models continued to be favored.In the first half of this year, the S-Class continued to maintain its market leadership with a year-on-year growth of 13%, while the market sales of the high-end luxury brand Mercedes-Maybach hit a new high in the same period, increasing by as much as 62% year-on-year, which will further consolidate Mercedes-Benz Market influence in the luxury car segment.

This year, Mercedes-Benz plans to launch a total of 21 new models to the Chinese market, including 8 new energy products.Among them, Mercedes-AMG's first mass-produced pure electric model, the all-new pure electric Mercedes-AMG EQS 53 4MATIC+, has been officially launched, bringing consumers a performance masterpiece in the electrified era.In addition, the first domestic Mercedes-EQ model based on the EVA pure electric exclusive platform, the new EQE, has been rolled off the production line at the Shunyi plant and will be officially launched this year.

There is no doubt that Mercedes-Benz will fully accelerate the electrification transition.Mercedes-EQ's first 7-seat large luxury pure electric SUV, the new EQS pure electric SUV, will also hit the Chinese market within a few months.In addition, the main models in the market, such as the C-Class, will usher in a plug-in hybrid version, creating a new electrification option that combines driving experience and energy efficiency.By the end of this year, Mercedes-Benz will become one of the luxury brands with the richest lineup of luxury new energy products in the Chinese market.

On the other hand, with the continuous deepening of the concept of smart cars, Mercedes-Benz will focus on the two aspects of "electrification" and "digitization" based on the actual car usage scenarios of users, and continuously improve the luxury electric travel experience.In March this year, Mercedes-Benz established a new R&D center in Shanghai to accelerate the local digital R&D process.Recently, Mercedes-Benz and Tencent signed a memorandum of cooperation to cooperate in the fields of cloud computing, big data and artificial intelligence, explore and innovate in the fields of autonomous driving tool chain and verification services, and continuously accelerate Mercedes-Benz Research and development of autonomous driving technology in China.

Needless to say, with the continuous impact of the new energy wave, electrification is unstoppable. According to the long-term vision released by Mercedes-Benz, the 136-year-old luxury brand will upgrade its product lineup, further focus on the luxury market, and accelerate the development of the market. Towards a "fully electric" future.Facing the sustainable development requirements of the new era, 2022 has become the most critical time node for development and transformation.

Therefore, for the next six months, Mercedes-Benz also needs to forge ahead and maintain a steady pace of development.As for China, a global strategic market, Mercedes-Benz also insists on "development in China and progress with China", providing Chinese users with the best products and best quality products in a complex and changing market environment. services, and continue to lead the development of China's luxury car market.